A recent report predicts that the sale of ebooks, as a total percentage of books sold worldwide, will reach 25.8% by 2018, which is, approximately, double the sales figure of 12.3 % in 2013.
Publishers and corporates no longer prefer to offer their consumers recycled printable PDFs as they are accessing premium content in the dynamic format on multiple electronic devices. Now, publishers and authors are embracing ePUB3 formats for greater reach, lower costs and higher revenues.
So, what are the various business benefits of ePUB3 conversion?
It supports the vendor-independent XML-based standard, which makes it a popular open standard format. It has a reflowable nature that adapts itself to various displays and sizes, thus supporting the maximum number of hardware readers.
Layout and searchability:
The format is dynamic in nature and is supported by emerging technologies, such as HTML5 and CSS3. Since it is an HTML5 format, text can be hyperlinked to refer to internal sections of the book and to external reference links for more information on the subject. ePUB3 also incorporates SEO capabilities enabling online readers to search content based on the keywords.
Universal language support:
The shrinking global market is encouraging companies to reach out to the wider audience by establishing a connection with the natives in their own language. ePUB3 format allows you to seamlessly reach the audience narrowing down the language hurdle.
The software is designed in such a way that it provides global language support and has the capability to handle the flow of the text Right to Left or Left to Right.
ePUB3 format is ideal for offering more engaging and interactive content. Through ePUB3, the chances of offering greater access, functionality and accessibility to readers increases. Besides, it can integrate several journals on a single platform.
Corporates invest a lot of time, effort and resources in their training and learning initiatives. There are times when they end up with a large volume of data, in the form of research papers, brochures and presentations, and more.
A manual process to access, trace and interlink these data is ineffective and time-consuming. ePUB3 provides traceability features that allow users to trace content and access it exactly at the time when they want to use it.
Businesses can also gain reader’s feedback, and trace the number of times an ebook or paper is downloaded. In other words, they can analyse end-users’ response to the content and accordingly enhance it for better productivity. Besides, ePUB3 also provides features, such as survey and polls, to help businesses generate detailed insights into readers’ response to the content.
ePUB3 content also offers business benefits in terms of cost savings, especially in the overall process of content creation and distribution. With ePUB3 content, businesses and publishers save, in terms of publishing, binding, labelling, transport and repair. Digital content also reduces costs of archiving, circulation and maintenance.
ePUB3 adheres to the DRM (Digital Rights Management) standards, which means that the content can only be accessed and shared by the owner of the content, who has the key to unlock it.
Basically, the DRM prevents unauthorized access to specific-user owned content, thus ensuring its copyright and use.
Rich media formats:
The new approach to learning includes textbooks with rich media formats, such as audio, videos, and other interactive elements. Since ePUB3 is based on the HTML5 format, it includes all the HTML5’s capabilities for rich media integration and interactivity.
Learn How To Automate PDF to EPUB3 conversion Here
Text and speech features:
With ePUB3, publishers can use updated eBook improvements, such as talk aloud, pronunciation, text intonation and other interactive features, to massively increase the end-users reach. This format is highly beneficial for readers with disabilities, such as visual impairment.
To sum it up, publishers can broaden their reach, increase reader engagement, lower the costs and achieve business acceleration by adopting ePUB3. Smart authors and publishers have already embraced ePUB3, what are you waiting for?
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