Publishers need to adapt to the changing industry trends followed by an acrobatic digital book/ebook publishing strategy. Digital publishing has become the new norm for publishers today. Every print edition is almost always accompanied by its digital version. While digitization has definitely benefited publishers, it has also brought along an overwhelming number of competitors inRead more
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Publishers who have been a witness to the digital transformation would probably agree that digitization with tools like ebook publishing platforms has been one of the best things to have happened to the publishing industry. Today everyone is familiar with the concept of online learning and eBooks. In fact, they are an essential part ofRead more
In the field of STEM (Science, Technology, Engineering, Mathematics), academic writing and publishing of papers in a reputed journal emerge as one of the most competitive engagements for many aspirants. Today, innumerable academic STEM publishing journals have surfaced, but simultaneously, the number of applicants has also soared. In the wake of such developments, many publishingRead more
The publishing industry has gone through numerous changes that aimed at improving publishing as a whole and increasing engagement with the most popular information medium, the book. With the integration of new technologies, though, publishing has undergone a transformation that has enabled publishers to create amazing interactive content and promote it through your website, withRead more
Publishers have experienced a digital turbulence in recent times. With certain publishing companies providing a digital rendition of all things that were once available only in print, this has sent the other traditional publishers into a frenzy. Because the digital revolution started eating in to their profits. The question that now arises is, how canRead more
You must have seen a blogger or an influencer’s profile on Instagram with millions of followers. Their popularity has reached an extent where a lot of brands have associated with them and have grown and flourished. How do you think they attract such a large number of people to their page? Because these influencers createRead more
What’s the similarity between a seventy-year-old grandma and her four-year-old grandchild? They both are learning to operate a smartphone! It’s quite a cute visual actually, both, over half a century apart, learning to do the same activity. If you tell grandma that this is what is being used in schools today instead of chalk andRead more
The medium of higher education textbook consumption has shifted from physical books to digital devices. This shift demanded an immediate change in the publishing process. Although Higher Education Textbook publishers are adapting to this growing need for eBooks, they are still facing challenges in terms of designing an engaging e-textbook. Merely transferring the content fromRead more
eBooks do not need an introduction in today’s age. Most schools and educational institutes have adopted eBooks or digital textbooks as part of their courseware. Students are also no stranger to digital textbooks and its multiple advantages, thanks to everyday smartphone usage. Though eBooks have been around for almost a decade, it has only beenRead more
Over the past two decades, the publishing industry has seen disruptive changes. This change has been primarily driven by the evolution of digital books or eBooks as they are commonly called. From rocket eBook reader in 1998 to the ever-popular Amazon Kindle readers first launched in 2007, the dedicated reading devices have evolved tremendously. And so hasRead more
