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You must have seen a blogger or an influencer’s profile on Instagram with millions of followers. Their popularity has reached an extent where a lot of brands have associated with them and have grown and flourished. How do you think they attract such a large number of people to their page? Because these influencers createRead more

What’s the similarity between a seventy-year-old grandma and her four-year-old grandchild? They both are learning to operate a smartphone! It’s quite a cute visual actually, both, over half a century apart, learning to do the same activity. If you tell grandma that this is what is being used in schools today instead of chalk andRead more

The medium of higher education textbook consumption has shifted from physical books to digital devices. This shift demanded an immediate change in the publishing process. Although Higher Education Textbook publishers are adapting to this growing need for eBooks, they are still facing challenges in terms of designing an engaging e-textbook. Merely transferring the content fromRead more

eBooks do not need an introduction in today’s age. Most schools and educational institutes have adopted eBooks or digital textbooks as part of their courseware. Students are also no stranger to digital textbooks and its multiple advantages, thanks to everyday smartphone usage. Though eBooks have been around for almost a decade, it has only beenRead more

Over the past two decades, the publishing industry has seen disruptive changes. This change has been primarily driven by the evolution of digital books or eBooks as they are commonly called. From rocket eBook reader in 1998 to the ever-popular Amazon Kindle readers first launched in 2007, the dedicated reading devices have evolved tremendously. And so hasRead more

The state of the US higher education market looks slightly subdued on account of the fact that the government has reduced funding for higher education. The budget proposal for the 2020 fiscal year requested an approximate $7.1 billion cut in funding for the education department, compared to a 10% decrease in 2019. So, the universitiesRead more

Web Content Accessibility Guidelines (WCAG) 2.1 are the latest standards for digital accessibility of web content on desktops, laptops, tablets and mobile phones. These guidelines aim to make web content more accessible and user-friendly to people with various disabilities including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. By making their websites WCAGRead more

In this age of instant gratification, where people want to consume fresh content every day, digital platforms emerged as a channel that met their needs. A digital publishing platform allows all kinds of content such as books, magazines, videos, newspaper etc. to be made available on smartphones and tablets. So, it comes as no surpriseRead more

There are several ways by which you can distribute your eBook. However, before you proceed, you need to understand how to distribute ebooks and format it properly so that it is acceptable on various distribution platforms. There are many different types of formats available for delivering digital content:1) FLASH: Most digital magazines were originally createdRead more

Checklist to select the best ePublishing /digital publishing platform: Check the input and output format compatibility Select layout –  Fixed layout/ reflowable ePUB layout Check tool updates and support history Find out whether you will you be able to create interactive content Find out whether you will be able to add multimedia enhancements Checklist toRead more