Imagine this situation. You want your content to be interactive and fun, yet you also want to have control over how the learner consumes content (“First read this, then watch that, then take a quick test, etc.”), and you want to keep track of their progress and score. You want to do this cost-effectively withoutRead more
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New-age digital technologies and digital marketing activities have become critical for enabling market competitiveness and survival. Digitally enabled eCommerce is gradually emerging as the platform of choice for shopping for consumers and reaching targeted customers by business owners. The COVID 19 pandemic has given a major impetus to eCommerce. Nations worldwide introduced stringent lockdowns toRead more
In the digital era where people are consuming their content on their smartphones, it makes business sense for publishers to embrace digital content transformation. Many publishers are today facing the consequence of not evolving with the fast-changing technology and digitalization. As a result, they are faced with the danger of obsolesce. Interestingly, the publishing industryRead more
eBooks have opened up a wider audience for authors and publishers. Today authors and publishers can easily protect eBooks, upload, and convert their manuscripts into digital formats, avoiding the hassles involved in traditional publishing and distribution methods. The rise of the internet age has democratized information and has provided us with free access. This easeRead more
With smartphones becoming the device of choice to consume content, they are being increasingly leveraged to deliver online educational courses by schools and colleges, and learning and development training by the corporate sector. The evolving digital technologies are taking mobile learning to the next level with interactive content that promotes self-paced learning anytime and anywhere,Read more
The coming of age of the Internet, digital technology, and smartphones have changed the world as we know it. While evolution has always been a way of life, technological changes have revolutionized all aspects of human lives like never before and at a pace never witnessed before. And in today’s market reality, the mantra is,Read more
Increasingly, libraries are transitioning their physical books to digital formats. This trend gained greater momentum on the back of the COVID19 pandemic that greatly restricted physical movement. During the time of stringent lockdowns, several public libraries witnessed an exponential rise in interest in their eBooks, sometimes even leading to an increase in wait times forRead more
When it comes to eBooks, there are primarily two kinds of formats – ePUB and PDF. With the rise in digital technology, publishers are increasingly converting their static PDF files into interactive eBooks to better suit their online readers and provide them with an entertaining and immersive reading experience. The PDF is basically the electronicRead more
eBook DRM in simple words is the copyright protection enabled to protect a file making it accessible only to the one who purchases it. Every time someone downloads an eBook and shares it with others, the copyright owner of the book loses revenue because instead of buying the physical book, people are actually sharing itRead more
The rapid growth of the digital publishing industry has given rise to a seemingly infinite number of digital publishing platforms. The transition from print to digital has always been a testing paradigm shift for most publishers. The popularity of online content is edging out the traditional publishing methods. The number of print magazines has beenRead more
