Digital publishing has made its mark and is here to stay for sure. More and more people, groups and organizations are leveraging the digital publishing media not only to communicate; but also to express, reach, engage, promote and market. This greatly speaks of the power of this medium and the impact it can have.
However, the power and impact are also a factor of efficiency in the use of the medium and there are experts and leaders who suggest ways and means to do so, explicitly when digital publishing is being used to promote brands, products, and services across various industries.
Talking about industries using digital publishing, one very important industry that comes to mind is education. Education is a global industry and there are millions and millions of kids, youngsters and even adults who are seeking knowledge and learning. While traditionally, knowledge was more found in books, research materials, and libraries, today everyone can access learning material on a host of digital devices, thanks to digitization once again.
According to an survey based article it was found out that more kids read eBooks, whereas in another article, according to parents’ usage of education media drops as kids’ age. So while children reading eBooks, which is a digital media, is on the rise, and access education mediums lessens with age, the inference suggests that digital publishing should be aligned to be more informative and educative, along with making the reading experience interesting, lively and fun, to impart learning and education in growing kids even when they don’t seek to learn.
People of various age groups could benefit tremendously from this effort because even when people are not seeking to learn, yet the enhanced eBooks and other digital mediums could create an impact which would effectively lead to learning and educate those accessing it.
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