Is Gamified Learning the Key to Enhanced Educational Publishing?

Improving educational pedagogy is a constant journey for educational institutes and other education providers. Today, there is much emphasis on making learning an engaging and effective process. Technology has the potential to accelerate this process.

This is where virtual education providers that leverage technology to modernize education delivery have an edge. They are attempting to make learning accessible to diverse audiences, more cost-effective, and addictive for learners. 

Gamified learning, particularly, is growing in popularity among learners due to its unique advantages. Let’s understand what exactly gamified learning is, its unique advantages, and its potential to enhance the quality and effectiveness of educational publishing. 

Table Of Contents

• What Is Gamified Learning?
• 9 Key Advantages of Gamified Learning

1. Makes Learning More Engaging and Effective
2. Makes Learning Addictive
3. Increased Knowledge Retention
4. Encourages Self-Learning
5. Brings Flexibility to Learning
6. Mobile-First Approach
7. Easy Integration with Other Technologies/ Formats
8. Used in Multiple Learning Contexts
9. A Data-Driven Learning Process

• Use Case for Gamified Learning
• The Takeaway

Games are an important part of childhood development. With advances in technology, games have gone digital and have gained popularity across all age groups of users. Today, gamification is also used in non-gaming contexts such as education, corporate training, and upskilling, which have emerged as a core activity.

In fact, the estimated value of the gamification education market was USD 840 billion in 2020. This value is expected to grow by USD 2317 billion by 2026. 

Gamified learning is a technique where gamification is leveraged as a tool to make the learning process interactive and engaging for learners. Digital games introduce rewards, challenges, storylines, characters, and audio effects, making gaming addictive. Now, imagine similar elements being introduced into a learning context, thus making it an equally addictive process but with a very constructive outcome!

Today, gamified learning is used across a wide spectrum of learning contexts to drive superior outcomes.

As educators and education providers attempt to improve learning effectiveness, gamified learning will play a key role in this transformation. Here is a snapshot of its key benefits:

Gamified learning introduces elements into the learning process that engage a spectrum of learners. For instance, designing lessons as challenges helps learners put on their problem-solving hat. 

Since many learners are solving similar problems, it also introduces healthy competition into the mix. The process is made more engaging through images, audio representations, special characters, quizzes, and hints to help learners guess the answers. Hence, learning is a dynamic, animated process. 

Research conducted with 24 organizations that leveraged gamified training to upskill their staff indicated the following:

1. Fees collected by participating offices increased by over 25%
2. The number of clients grew by 16%
3. New client opportunities grew by 22%

Gamified learning mirrors the effects of online games by making learning addictive. Learners can earn rewards and bonus points in the user journey, thus motivating them to continue learning. They will also receive notifications via email and mobile to remind them to practice every day. Therefore, learning becomes part of one’s daily routine and a rewarding one. 

Gamified learning is a departure from classroom instruction, which is a one-sided process. The former encourages daily engagement with a subject. Exposure to subjects such as math, languages, soft skills, and coding in an interactive form can help learners learn faster and retain knowledge.

The traditional method of learning relies on the availability of physical instructors. Learners may play a passive role in classroom environments. Hence, they may not be motivated to learn. 

However, gamified learning requires active participation, thus encouraging the concept of self-learning. Learners can absorb knowledge and build new skills without the presence or dependence on teachers and training, thus becoming self-reliant.

Today, learners seek more flexibility in their learning choices. Rather than stick to a prescribed schedule, they prefer to choose when they can learn in smaller chunks (as little as 10 minutes a day) and when they can dedicate several hours. 

Gamified learning caters to these conditions and, hence, is a popular choice for learners today. Furthermore, when gamification is integrated with technologies such as automation and artificial intelligence, lessons can be automatically tailored to the learners’ progress. The learner’s level of proficiency determines the complexity of the learning lessons.

Also Read: Best eBook Hosting Platforms

Today, more learners want to log into their learning platforms from their smartphones. Gamified learning is well-suited for this aspiration, as learners can easily access gamified lessons from their mobile phones. They can also be adapted to be accessible offline so as not to disrupt learning when there is no internet access.

Whether you are an educational institution or a corporation looking for training solutions, KITABOO optimizes digital content for mobile learning needs on your logo-branded apps. You can now enhance learning outcomes and build brand loyalty throughout the learning process.

Gamification can be easily integrated with other technologies such as AI, automation, machine learning, and Natural Language Processing (NLP). Gamified learning can also be integrated into formats such as eBooks, which have recently gained immense popularity. Thus, education providers and publishers have enormous scope for experimentation in making learning experiences more effective. 

Not only is it easy to integrate gamification within eBook formats, but KITABOO can also integrate with your existing LMS or eStore for maximum convenience.

The spectrum of learners can grow immensely – ranging from K-12 learners and higher education to corporate training and professional learners. Hence, gamified learning is finding a place across various levels and contexts of learning, which can reap its benefits.

Since gamified learning is a digital format, in-depth data insights are available to help educators and education providers track learner progress. They can enhance the learning process based on real insights and keep the pedagogy dynamic.

Gamified learning can be used across various subjects to make learning engaging. Language learning, for instance, is an area where instructors have traditionally played a key role. However, access to learning instructors is expensive and unsustainable. 

Gamification is revolutionizing the way we learn languages. NLP, for instance, makes it easy for learners to test their speaking skills, an important practical aspect of learning a language. Introducing challenges, rewards, characters, and stories nudges learners to stay motivated toward their learning goals.

Gamified learning is no doubt transforming the way we learn. It harnesses our desire to play in learning, an activity traditionally considered serious and hard. Applying the principles of digital gaming to learning is a revolutionary concept. It helps contemporary learners accelerate their absorption and retention of knowledge and think on their feet. 

Today, education providers can leverage state-of-the-art publishing solutions to create gamified content solutions. Those who invest early in embedding gamified learning into their strategy and pedagogy can drive superior results. 

Education publishers and providers can leverage state-of-the-art cloud-based publishing platforms, such as KITABOO, to publish, distribute, market, and amplify their solutions to their audiences across the world.  

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To know more, please write to us at contact@kitaboo.com.

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