Can the US Higher Education Publishing Industry Leverage A Subscription Model

The increase in the prices of textbooks have compelled higher education students to resort to less expensive alternatives such as used textbooks, book rentals and online learning. This shift has left traditional publishers in the lurch. So, in order to compete with modern eLearning tools, publishers are adopting the subscription-based product strategy. The subscription- based model has been used by some major business houses to increase their profit margins. By leveraging a subscription model, publishers intend to offer books to students at a low cost, without incurring losses, and keep their textbook publishing business alive and thriving. This white paper will give you insights on: The current state of the US higher education market How publishers are coping with the changing and challenging market conditions How subscription-based strategy can benefit the education publishers Business case studies