
Inside Associations
Building the Right Association Tech Stack With Moira Edwards of Ellipsis Partners
Most associations don’t have a technology problem; they have a “none of it talks to each other” problem. Moira Edwards, President of Ellipsis Partners and Chair of the ASAE Technology Council, has spent years helping association leaders decide which tech headaches are worth fixing. She tells Tejas Pitkar how to get a stack working as one, now that AI is changing what members expect.
- Series
- Inside Associations
- Length
- 34 minutes
- Guest
- Moira Edwards
- Access
- Free to watch
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The conversation
No jargon, no hype: which tech headaches are worth fixing?
Moira helps association leadership tell whether a patchwork of disconnected systems is genuinely holding them back, or just imperfect but workable, and where the AMS, as the system everything else orbits, can tip the balance the wrong way.
She also makes the case that publications and member materials belong in the stack conversation, not after it, and sets out a realistic roadmap for an IT department of one to three people.
On the episode
One guest. One host.

Guest
Moira Edwards
President, Ellipsis Partners LLC
Moira chairs the ASAE Technology Council and helps association leaders decide which technology problems are worth fixing and which they can live with.

Host
Tejas Pitkar
Senior Product Marketing Manager, KITABOO
Tejas hosts KITABOO’s video podcasts, Training Transformers and Inside Associations, talking to learning leaders and association executives about how they build, deliver and measure learning.
Inside the episode
What the conversation covers.
Press play above to watch the whole conversation.
- Diagnosing the “Franken-Stack”Is your pile of disconnected systems really holding you back, or is it messy but fine?
- The AMS as center of gravityWhy the AMS ends up steering most other technology decisions, and how that can tip the wrong way.
- Publications and member materialsWhere content fits in the bigger stack, and why it is so often left until last.
- Doing more with a small teamWhat a realistic roadmap looks like when the whole IT department is one to three people.
- Where AI is pulling its weightWhat is genuinely useful for associations right now, and what is still mostly talk.
After the episode
Make your publications part of the stack.
See how associations use KITABOO to deliver, protect and measure their publications and learning content alongside their AMS and LMS. Book a demo on your own material.