Inside Associations
How AI is Redefining Member Engagement With Erica Salm Rench of Sidecar
Erica Salm Rench was using AI to personalize association email before ChatGPT existed. Now CMO at Sidecar, the AI education company for associations, she tells Tejas Pitkar where associations are getting real value from AI, what holds others back, and why the members they serve are now being courted by influencers, YouTube and AI search.
- Series
- Inside Associations
- Length
- 24 minutes
- Guest
- Erica Salm Rench
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
Associations are sitting on a gold mine of trusted content.
Erica’s argument is that associations already hold what AI needs: decades of journals, articles and member data. The opportunity is to match every member with exactly what they need, one to one, and to be the place members learn how AI will change their own industry.
What separates the associations that succeed is culture, not software. Leadership has to address staff concerns, educate the whole team in a shared language, and make experimenting normal.
On the episode
One guest. One host.
Guest
Erica Salm Rench
CMO, Sidecar
Erica led Rasa.io, which used AI to personalize association email, before joining Sidecar, the AI education company for associations, where she teaches associations how to apply AI.
Host
Tejas Pitkar
Senior Product Marketing Manager, KITABOO
Tejas hosts KITABOO’s video podcasts, Training Transformers and Inside Associations, talking to learning leaders and association executives about how they build, deliver and measure learning.
Inside the episode
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
What to take away
Start now, together.
Erica’s advice, each starting the episode where she gives it.
After the episode
Turn your content into member value.
See how associations use KITABOO to deliver, protect and measure their learning content and publications. Book a demo on your own material.