KITABOO × HurixDigital Panel Discussion
Decoding Digital Trends for Publishers
The Insight Partners forecast that digital publishing revenue will double by 2028. Scott Hanson asks three publishing leaders whether they believe it: Steven Heffner of IEEE and Christine Charlip of ASM Press bring the society publisher’s view, and Srikanth Subramanian of HurixDigital argues the forecast is too cautious.
- Recorded
- 18 November 2021
- Length
- 62 minutes
- Format
- Panel discussion
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
Bad information is easy to find.
Christine Charlip’s point, near the end of the hour, sums up where the panel lands: vetted content should be easier to get to the point of need than it is today. Getting there means new business models as libraries move to usage-based platforms and open access, and systems that can surface the right piece of a journal, book or monograph for one reader’s task.
On the way, the panel argues about the report’s 9% a year, looks at what the pandemic did to classrooms and to IEEE’s 1,500 to 2,000 conferences a year, and takes audience questions on the digital divide, new formats for digital books and audience strategy.
In the conversation
Two society publishers, a platform builder and a moderator.
Panelist
Steven Heffner
Managing Director, Publications, IEEE
Runs the publishing program of IEEE, a technical professional society of almost half a million members. He describes it as one of the top 10 publishers of scientific and technical information, with 200-plus journals and over 200,000 conference papers a year.
Panelist
Christine Charlip
Director, ASM Press, American Society for Microbiology
Oversees ASM’s book publishing, done in partnership with Wiley since late 2019: microbiology texts for upper-level undergraduate and graduate students, and references in clinical microbiology and infectious diseases.
Panelist
Srikanth Subramanian
President, HurixDigital
Manages business and operations at HurixDigital, a provider of digital content solutions for education and training for more than 20 years, whose KITABOO platform he says reaches more than 15 million teachers and learners in over 25 countries.
Moderator
Scott Hanson
AVP, STM, Society and Association Business Development, HurixDigital
Opened the webinar, put the report’s findings to the panel and read out the audience questions.
Inside the session
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
From the audience
What publishers asked.
What to take away
Where the panel agreed.
Three points the panelists kept coming back to, each starting the player where it was made.
After the session
Getting vetted content to the point of need?
See how KITABOO helps publishers create, publish and distribute DRM-protected content across multiple devices. Book a demo and we’ll walk you through it on your own content.