KITABOO Webinar
How to Create an eBook Store Website
Selling through Amazon, Google and Apple reaches readers, but the marketplace sets the price and the publisher never learns who bought. Vishal Dani and Mike Harman explain how publishers build their own branded eBook store alongside those channels, from planning and wireframes to the KITABOO back end that fulfils and protects each sale, with real store examples and a long attendee Q&A.
- Published
- 30 July 2021
- Length
- 60 minutes
- Speakers
- Vishal Dani, Mike Harman
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
You know who your customer is, what they bought, and you get the money right away.
Vishal starts with the problem: in a marketplace the publisher is confined to the features and prices the marketplace offers, and doesn’t know who is buying. Readers now expect to pay and read straight away, and since the pandemic publishers have stopped asking whether to go digital and started asking how soon. Mike sets out the case for adding a branded store to the existing channels rather than replacing them.
Vishal then takes the build step by step: planning, templates on platforms like Shopify or WooCommerce, a full wireframe, a content track for metadata and pricing, an integration track for payments and access, and a soft launch. Mike shows stores KITABOO has worked on, and the last 20 minutes are attendee questions on DRM, SDKs, offline reading and shared logins.
In the conversation
Two speakers, one storefront, start to finish.
Speaker
Vishal Dani
SVP & Head, Cloud Platforms & Technology, Hurix Digital
Introduced with more than two decades in technology and digital content solutions. He led the build process and the technical side of the Q&A.
Speaker
Mike Harman
SVP, Business Development, Hurix Digital
Introduced as a publishing industry veteran with more than three decades of experience growing revenue and building customer and partner relationships. He shared the customer stores KITABOO had integrated with and demonstrated the reader.
Host
Balasubbhramaniyam Ayyaswaami
AVP, Marketing, Hurix Digital
Hosted the webinar and put the attendees’ questions to the speakers.
Inside the session
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
From the audience
What publishers asked.
What to take away
Own the store, keep the channels.
The speakers don’t suggest leaving the marketplaces. They suggest adding a store you control.
After the session
Thinking about your own eBook store? Start here.
See how KITABOO helps publishers create, publish and distribute DRM-protected content across multiple devices. Book a demo and we’ll walk you through it on your own content.