KITABOO Live Masterclass
Scaling From One Market to Many How Educational Publishers Should Avoid Operational Collapse
Recorded live at the Knowledge Hub, Hall 4.1, Frankfurter Buchmesse, on 8 October 2026.
For an educational publisher, a second and third market can bring far more than twice or three times the work. On the Knowledge Hub stage, Emma House asks David Taylor, Pranav Gupta and Subrat Mohanty what publishers consistently get wrong when they cross borders, and what digital delivery has to do with it.
- Recorded
- 8 October 2026
- Where
- Knowledge Hub, Hall 4.1
- Length
- 24 minutes
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening photograph is a still from the recording.
The conversation
Excellent content still needs a way to travel.
Pranav Gupta opens with an uncomfortable observation: publishers often spend years building excellent content and surprisingly little time building the systems that let it travel. The ability to publish, he says, is not the ability to scale.
From there each panelist takes a part of the problem. Pranav covers digital readiness and rights, drawing on his work with the Federation of Indian Publishers and the International Publishers Association. David Taylor explains how print on demand changed what it costs to put a book into a market. Subrat Mohanty describes the delivery infrastructure that lets one operation serve many markets.
In the conversation
Three vantage points. One stage.
Panelist
David Taylor
Advisory Board Member, KITABOO
In bookselling and distribution since 1983, when he started at Blackwell’s bookshop in Oxford. He spent over 20 years at Ingram, taking its network outside North America to 25 markets worldwide and leading the international expansion of its print-on-demand service.
Panelist
Subrat Mohanty
Co-founder & CEO, KITABOO
Co-founder and Chief Executive Officer of KITABOO, the digital publishing platform that delivers publishers’ content to schools, colleges and professional learners in 30 to 40 countries.
Panelist
Pranav Gupta
Advisory Board Member, KITABOO
Managing Director of Prints Publications in India, Vice President of the Federation of Indian Publishers, and chair of the Data and Statistics Committee of the International Publishers Association.
Moderator
Emma House
Advisory Board Member, KITABOO
An international publishing consultant at Oreham Group and a former deputy CEO of the Publishers Association.
Inside the session
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
What to take away
Three things, working together.
Publishing is ultimately about access, not simply availability, Pranav says. Getting there takes three things at once.
After the session
Planning your next market? Start with delivery.
See how KITABOO helps publishers create, publish and distribute DRM-protected content across multiple devices. Book a demo and we’ll walk you through it on your own content.