KITABOO × HurixDigital Webinar
The Future of Digital Publishing An Industry Report
Scott Hanson walks through The Insight Partners’ report on the digital publishing market, from a forecast that revenue will double by 2028 to the picture region by region. Then he and William Chesser of VitalSource take it apart in a fireside chat: where the report is too broad, what the pandemic sped up, and what publishers keep getting wrong.
- Published
- 11 October 2021
- Length
- 62 minutes
- Format
- Report walk-through and fireside chat
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
2025 just got here four years early.
William Chesser repeats a colleague’s line to describe the pandemic: it didn’t start the move to digital in education, it compressed what VitalSource was already seeing. He and Scott Hanson think the report’s doubling of revenue by 2028 is, if anything, conservative.
William also has two complaints about the report: it doesn’t separate education publishing from trade, or ebooks from courseware. From there the chat covers podcasts, webinars and video, professional and executive education, print, the plumbing that gets content to a student, and why language groups make better market segments than maps.
In the conversation
A report, read by two people who have lived it.
Guest expert
William Chesser
VP, Customer Success, VitalSource Technologies
Introduced with 25 years in digital learning and as a member of VitalSource’s founding team, leading a customer success and operations team of more than 75 people. He helped start VitalSource’s professional education and corporate training business in 2011–12.
Speaker
Scott Hanson
AVP, Sales, HurixDigital
Introduced as having many years in STM and society publishing and, more recently, publishing technology, with a focus on societies, associations and non-profits. He presents the report before the fireside chat.
Host
Balasubbhramaniyam Ayyaswaami
AVP, Marketing, HurixDigital
Introduced the speakers, ran the slides and put the audience questions to the guests.
Inside the session
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
From the audience
What publishers asked.
What to take away
Three things the report doesn’t tell you.
William Chesser’s corrections to reading a global forecast, each starting the player where he makes the point.
After the session
Planning for a digital market that’s still growing?
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