In an increasingly digitalized world, adapting to digital publishing is imperative. However, publishing an eBook is not enough. Publishers need to create their digital content for multichannel delivery. They need to have a distribution strategy in place to succeed and ensure their eBooks reach their target audience.
Here are some tips which eBook publishers can follow to be successful.
Connect eBooks with User Experiences:
Connecting digital content to a variety of novel features can be a good strategy. For instance, connecting travel guides to GPS services or incorporating dictionaries into electronic reading devices.
Create device-independent content:
The easy availability of smartphones and the Internet lets readers access content anytime, anywhere. Publishers, therefore, must adopt a device-agnostic content and delivery process to make their eBooks available on all devices.
Adopt the right format:
Widely, there are two formats: fixed and reflowable layout. These formats have their advantages and are used for different types of eBooks. However, it is the reflowable format that makes eBook device-friendly.
Publishers can add multilevel interactive features, like Augmented Reality, video, audio, narration, and gaming elements, in the eBook. HTML5 and ePUB3, further, allow publishers to make their eBook OS and device friendly.
Protect Intellectual Property Rights (IPR):
At a time when content can be downloaded and shared across social media, traditional copyright laws have become obsolete. As a digital publisher, you not only need to protect your revenue but also ensure regulatory compliance and copyright protection.
Implementing a Digital Right Management (DRM) solution is an effective way to protect your IPR. Retain complete control of your content – from ensuring who views it and how many times they view it and how your eBook, and what part of it, is shared or downloaded. To survive in the digital space, it is not enough to publish eBooks but also ensure that they are published on a platform that is DRM-enabled.
Adding social media features lets publishers get into a constant interaction with the readers, seek their feedback and ascertain their needs. As a digital publisher, you can then use these inputs to deliver content and style that resonates with their expectations. Besides, they should also develop a distinctive brand and remain true to it. One way to do it is to maintain a very consistent point-of-view that makes you stand out in the crowd.
The advent of digital publications, such as eBooks, enhanced eBooks, eBook apps, and digital editions, has changed the way publishers do business. Given the customer demand for eBooks, declining print sales and increasing digital sales, publishers have been increasingly converting their content into eBooks. However, in the race to the finish line, digital publishers need to ensure that their eBooks are not just electronic versions of the printed books but are well equipped to survive and compete in a digital environment.
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