authoring software

Authoring Software: Features, Capabilities, How to Choose, and More

All the latest buzz might have you wondering, ‘What does authoring mean?’.

Today, there are many different authoring tools out thereboth free and paid. Each tool has its strengths and weaknesses, but what’s most important is that you find one that works well with your workflow.

This article will cover the basics of authoring software, how it can help you design effectively for the web, and much more!

What is an Authoring Software?

Authoring software is used to create content to publish online. Content creators use authoring software to write, design, and format web pages, books, magazines, and more.

The best authoring software will make it easy to create content. It should have features that allow you to design, format, and publish your work without any technical knowledge. Authoring software also helps you organize your projects and collaborate with other writers.

There are many different types of authoring software, but the best ones will have all the features you need to make exciting and engaging content. They should also be easy to use and intuitive so that you can focus on writing instead of learning how to use new software.

4 Top Features & Capabilities of an Authoring Tool

Authoring software is a broad category of tools that can help you create interactive content. These programs are capable of creating everything from eBooks to eLearning courses and simulations to games.

There are four general types of authoring software:

Interactive Media

This type of authoring tool allows users to add text, graphics, images, video clips and sounds with standard drag-and-drop features. 

It then produces an interactive file that can be viewed on any device with a browser, such as an iPad or Android tablet (or even a smartphone).

eBook Creation

eBook creation programs offer features designed specifically for creating electronic books. They also have additional capabilities like navigation controls (such as links) embedded within the document through HTML coding.

eLearning Courses

These types of programs allow you to create standardized training courses for employees who want to further their education through online learning opportunities at their convenience.

Simulations & Games

With these types of programs, you can develop educational simulations that include interactivity between characters, build games where players move through levels based on how well they perform within certain parameters, and create quizzes so users can test their knowledge about particular topics.

How Should I Choose My Authoring Software?

Choosing an authoring tool can be a daunting task, but it’s important to find the one that best fits your needs.

You should look for a tool that provides the features you need, is easy to learn, and is compatible with other tools you use. Here’s our list of things to consider when choosing an authoring software:

  • What do I want this software for? Do I have time only for basic needs like writing my scripts quickly without much customization? Or am I looking for something more advanced so I can customize everything about the script’s appearance? The answer will help determine whether or not a given piece of software is right for you.
  • How much time do I have available? Some authors spend hours upon hours working on their scripts. Others need something quick (but still professional). The amount of time available will affect how much customization your script requires – if there isn’t enough time in the day (or week), then maybe buying an expensive program isn’t worth it if all you need is something simple and inexpensive.
  • Do I need to collaborate with others on the script? If so, you’ll need a tool that lets multiple people work on the same document simultaneously. There are many tools out there that support multiple authors (like Google Docs), but some of them don’t support scripting at all.

Common Pricing Models for Authoring Tools

It is important to note that authoring tools come in different forms and pricing models.

Some have a free version, while others charge on a monthly or annual basis. Some are sold as lifetime licenses (meaning they’re yours forever), while others offer multiple tiers of license options depending on your needs.

There are also trial or demo versions available for you to test out before deciding if you want to purchase the tool. You may find that one pricing model works better for you than another.

It depends on how much time and money you want to spend on software development projects!

To help determine which type of pricing model will work best for your needs, consider these factors:

  • How often do I expect my team members’ skill sets to change?
  • Do we have plans in place for additional training opportunities during our onboarding process?
  • Do people within our organization already have access to or experience similar tools?

Things to Consider While Choosing an Authoring Tool

When choosing an authoring tool, you’ll need to consider the cost of the tool itself. You’ll also want to consider the long-term costs of training and support, as well as upgrades and additional features.

If you’re working with a tight budget and can’t afford a large initial investment in your authoring tool, look into cheaper options – or consider using open-source software instead. Open-source tools can offer many of the same benefits at a fraction of the price.

You’ll also want to ensure that any prospective authors have access to at least some level of training before they start using your new software.

Otherwise, you might find yourself wasting time on training sessions that are unnecessary or ineffective. This is especially important if more than one person is writing content for your website!


Your business needs will dictate which features are most valuable and what pricing structure makes sense for your company to produce authoring books. For this, it’s important to have all the right tools at your disposal so you can create content quickly and efficiently.

Choosing an authoring tool can be a complex decision, so to make the right choice for your business, check out the KITABOO authoring platform. We offer a wide range of templates, cloud-based authoring, and drag-and-drop widgets to add interactivity.

To know more, write to us at

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Mike Harman

Mike Harman

Mike is the SVP Business Development at KITABOO. He has over 30 years experience in achieving consistent top-line revenue growth and building mutually beneficial relationships. More posts by Mike Harman