2024’s Best Online Publishing Software Revealed

Are you considering publishing your work?

With digital advancements, the publishing industry has changed considerably, making the publishing process easier and more accessible. The rise of digital platforms like KITABOO has made the journey from creation to publication a breeze. 

After extensive research, we have cherry-picked publishing software from the hundreds of options available in the market. In this blog, we will delve into the top 8 online publishing software in 2024, discussing their features, pricing plans, and more. 

Table of Contents:

I. Top Online Publishing Software in 2024

  2. Marq
  3. Draft2Digital
  4. Lulu
  5. Blurb
  6. Scrivener
  7. Flipbuilder
  8. Adobe InDesign

II. End Note

Top Online Publishing Software in 2024

Online publishing software enables you to create and swiftly publish content in the form of eBooks, journals, novels, etc. 

To help you make an informed decision about your choice of publication, let’s explore the top choices for online publishing software one by one.


KITABOO is one of the leading cloud-based digital publishing software. It allows you to create, publish, and distribute eBooks.

KITABOO enables you to provide an engaging reading experience by allowing you to embed interactive and multimedia elements like videos, images, audio, and more in your eBooks. In addition, KITABOO provides analytical reports, which you can study and use to improve your future performance.

KITABOO offers customizable pricing plans, enabling you to publish and distribute DRM-protected eBooks in a budget-friendly way.

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Previously known as Lucidpress, Marq is one of the top online publishing software of 2024. It enables you to make a variety of content, ranging from brochures to newsletters.

While working, you can choose from an extensive library of templates or create your own template. You can embed text, images, and more using the smart fields feature.

You can also seamlessly add data to your content from Google Sheets, XML, and more. Ultimately, you can share your content on social media or publish it directly. 

Marq offers a free plan and multiple paid plans, starting from $3 per month.


With Draft2Digital, you can layout, format, and publish your eBooks at all major retailers. Draft2Digital offers layout templates and automated conversion services to help you curate quality, professional eBooks.

It enables you to create a dedicated author’s page and a book tab page to promote your eBook without distractions. It also allows you to select the digital storefronts around the world where you wish to publish your eBook.

While Draft2Digital is free to use and publish, it takes a 10% cut from the sales price whenever a reader buys a copy of your book.


With its easy-to-use interface, Lulu is one of the top free online publishing software. It enables you to publish anything from a photo book, a print book, an eBook, to a cookbook.

You can also access a variety of guides, including eBook creation guides, global distribution guides, and more. Not only this, but you can also calculate and set your book’s price with its pricing calculator.

Through Lulu, you can sell your eBooks on multiple platforms, such as the Lulu Bookstore, Shopify, Amazon, WooCommerce, and more. 

Lulu offers different publishing and distribution pricing packages, depending on your selection of page count, book size, interior color, and other details, and allows you to keep 80% of proceeds from the book sales.


As a top self-publishing tool, Blurb allows you to design and publish your books. Using BookWright, Blurb’s bookmaking software, you can design several types of books, ranging from business books to travel books. Blurb offers different pricing plans for softcover, hardcover, black and white, and color printing. 

You can publish your book through the Blurb bookstore or platforms like Amazon, Ingram, etc. After publication, you can market your book with the help of online sales tools, which allow you to put up a book preview on your website and social media accounts. 

Blurb offers different book pricing options, depending on your choice of book, book cover, quantity, and other details, and allows you to set a profit margin in your book’s sales price.


Scrivener, the go-to tool for non-fiction writers, novelists, academics, students, and more, is a content creation and distribution platform. Scrivener helps you outline your ideas, organize your chapters, and create metadata for your eBook.

It allows you to track your day-to-day progress and meet word count goals. It also helps you edit out errors and format your eBook. Additionally, Scrivener enables you to convert your eBook to different file formats and export and sell it on platforms like Amazon, iBooks, and more. 

Scrivener offers a 30-day free trial and, after that, one-time payment plans for different operating devices, starting at $23.99.


If you want to add the flipping page effect to your books, Flipbuilder, a top creator and publication software, can help.

Flipbuilder offers a range of in-built templates and themes for books, magazines, and brochures and enables you to drag and drop interactive media into your book. It also enables you to convert your draft into an HTML5 flipbook and subsequently publish it across different platforms. 

Flipbuilder offers multiple one-time payment plans, starting at $129, and add-on subscriptions, starting at $9.99 per month.

Adobe InDesign

As one of the best professional publishing software, Adobe InDesign offers you a range of layout designs for eBooks, magazines, and other interactive online documents.

It helps you format the main text in your work and stylize the headings, subtitles, and paragraphs. It enables you to add media elements like animations, videos, slides, and more, helping you deliver a captivating reading experience. 

Since InDesign is part of Adobe Creative Cloud, you can integrate it with other Adobe tools like Photoshop, Illustrator, and more to create an eye-catching cover. You can further export, publish, and distribute your ePUB-formatted work on platforms like InDesign, iBooks, Kindle, and more. 

Adobe InDesign offers a free 7-day trial and, upon its expiration, different paid plans, starting at $22.90 per month.

End Note

Publishing requires a great deal of dedication, hard work, and time and can be an overwhelming experience overall. However, with the help of online publishing software, it can become far easier and less scary. Using publishing software can also shorten the time and expedite the publishing process. 

So, if you want to enjoy a hassle-free publishing experience, using top-notch online publishing software is paramount. To begin with, you can check out KITABOO. KITABOO will help you publish and distribute highly engaging eBooks in multiple languages across more than 30 countries.

As a leading publishing platform, KITABOO offers multi-device support and is trusted by leading publishing companies such as Oxford, McGraw Hill, Scholastic, and more. 

To know more, connect with us now!

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Vishal Dani

Vishal Dani

Vishal is the Senior Vice President and Head - Cloud Platforms & Technology at HurixDigital. He leads the product development group and technology solutions. More posts by Vishal Dani