Non-profit organizations and associations have to create quarterly or annual reports that tells the members about all the work that they have undertaken, the expenses incurred the funds as well received. These reports, which earlier used to be on a paper format, are now being digitized in the form of e-reports.
A lot of organizations and societies have had to switch to digital reports due to the overall rise of digitization around them. Going digital has definitely helped them streamline their processes to a great extent. From member subscription details, personal information, event details, financial reports, everything that earlier used to resemble a pile of papers are now held in one compact device.
Your target audience includes members of associations and societies, plus new prospects whom you might want to persuade to support your cause. And as people now-a-days prefer consuming content on their phones and tablets, you must also use the same medium to reach them. The benefits of creating an online report or an e-report are many. Here are some of them.
- Anytime access for members
- Takes less physical space for storage
- Easy to create and update
- Visually appealing with different layouts and designs
- Interactive elements keep the members engaged
- Track user engagement
Creating an e report is a fairly simple task. You just need an eBook publishing software. Even without any coding knowledge, one can easily create an e report. These software tools are usually equipped with pre-designed templates, or you can create your own design with drag and drop widgets.
Assuming that you have now created the e-report, how do you ensure that it reaches your target audience? Let us now see how to ensure that all your members view the e-report.
But first, promote your e-Report!
Once your e-report is ready, start promoting it. Generate curiosity, let more people know about your organization. Use social media platforms like Facebook, Instagram and Twitter. Social media is seen as a powerful medium to increase one’s business propositions. It has proved quite useful in raising awareness and starting off movements for a cause, for example the #metoo movement, the ALS ice bucket challenge etc.
You can create an infographic post along with a few snippets about the new annual report and provide a link that takes people to your website’s landing page. You can share this post on all social media platforms with backlinks to the full report. You can also create a one-minute video, highlighting past and upcoming events and post it on your organization’s social pages to get people more excited and visit your website.
Here are three quick ways to distribute your e-reports to the members of your association:
1. Membership Management Software
These software tools have been created specifically to meet the needs of nonprofit associations and societies. It comprises of a database which stores all the information of society members and manages communication with them.
It helps you organize and plan events for promotions. These software packages are mainly used to manage the day-to-day activities of the association and sending out communication materials is one of its many features.
Emails are the most common and easiest medium to send across official communication. You can send the report along with an annual newsletter, with details of your yearly accomplishments. With the availability of email marketing software, it has become quite easy to send out emails to a large number of people at once.
Although emails are quite common, they don’t have an engagement value. You can’t just add a link or a PDF attachment to the email and expect people to engage with it. In order to generate interest among members, the e-report must be interactive.
3. Mobile Reader Apps
You can invest in an eBook publishing platform that enables you to convert your content, distribute it to members and track their engagement. Not only can you develop a report that is eye-catching and well-laden with meaningful information but can also enhance the report with multimedia elements like videos and images of activities undertaken, include rich graphics and charts to make the report more presentable and engaging for the readers. You can get a white-labeled application, branded with your logo and custom colors.
Also, with the analytics feature, you get a real-time account of the number of people who have viewed the report. This kind of information helps to judge the efficiency of the report you’ve created and to measure user engagement. As people are habituated to using apps for various services on their mobile devices, you can use this medium to deliver the report.
Your annual report is not only a report card of your organization’s past performance, but it is also a tool which can show a vision of what lies ahead. Use it to strengthen the ties with your existing supporters, encouraging them to deepen their involvement, and also evoke interest in others so that they too come forward to support your cause.
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