Technology has brought many gifts to humankind, of which electronic publishing is perhaps one of the most useful ones. With electronic publishing, it is possible to enhance the outreach of not just books but any kind of reading or viewing material without any constraints of geography.
All that educators or authors need is a robust digital publishing platform to create, publish, and distribute their eBooks and learning materials. With capable digital publishing platforms like KITABOO, it is possible to enhance the versatility of electronically published works even more by adding more features and enhancements.
Let’s take a look at how electronic publishing technology has revolutionized the industry.
Table of Contents:
- What is Electronic Publishing?
- 8 Ways in Which Electronic Publishing is Revolutionizing The Publishing Industry
- Easy Distribution
- Better Visibility
- Advanced Analytics
- Cost Economies
- Better Content
- Dynamic and Agile Publishing
What is Electronic Publishing?
Electronic publishing is the process of creating, publishing and distributing digital content over electronic media. Companies in the industry electronically publish all kinds of digital content, like newspapers, newsletters, online magazines, eBooks, catalogs, and even maintain digital libraries.
Sometimes, electronic publishing also includes elements like bulletin boards, newsgroups, mailing lists, and even website-based articles and blogs.
There are several key features of electronic publishing, like support for Apple and Android devices, modern accessibility tools, sharing options for social media, text searches, publication copyrights, IP and protection, and much more.
In simpler terms, electronic publishing is the electronic cousin of paper-based processes.
8 Ways in Which Electronic Publishing is Revolutionizing The Publishing Industry
Electronic publishing has dramatically streamlined the entire publishing process because of its convenience and speed. With traditional publishing, authors were required to undergo long waiting periods before their works could be published, but with ePublishing, the waiting time is significantly reduced.
There are several other ways in which electronic publishing has revolutionized the publishing industry:
1. Easy Distribution
Where a hard copy of any published work would require real legwork to be effectively distributed to those who need it, electronic publishing streamlines the process of distribution tremendously.
All the electronically published works are available on the internet. Publishers typically establish online portals and give the users access to the repository through IDs and passwords.
This way, instead of a publication traveling across the border to reach its destination, people can access it anytime using their mobile phones.
2. Better Visibility
Electronic publishing places a published work on the internet and virtual spaces.
This means that any electronically published work can be accessed by any person who has an internet connection – which is about 5.3 billion users around the world. It removes the geographical constraints and allows a publication to travel across the world through the internet.
Electronic publishing platforms also help publishers with marketing, helping enhance visibility even further.
3. Advanced Analytics
Technology and data go hand-in-hand today. With digital publishing platforms like KITABOO, publishers, and authors can take control of their publications by understanding the dynamics through numbers.
Electronic publishing platforms provide information such as the number of downloads, level of engagement, completion, and progress, etc., to the administrators. It helps measure how the publication needs to be improved or marketed for it to have a better impact on the bottom line.
Self-publishing is perhaps the pivotal change that electronic publishing has brought about. Authors whose works did not make it past the editors’ desks in traditional publishing are now empowered to publish them using electronic publishing platforms.
Self-publishing the content takes very little time and has quick outreach to the intended audience. If the authors do their marketing right, they can quickly achieve economies of scale.
5. Cost Economies
Electronic publishing has helped reduce the costs associated with the entire process. Using just one robust digital publishing platform can help publishing businesses save on costs of paper, marketing, and distribution with each book or content that leaves the house.
Publishing houses can reach breakeven points sooner than they would otherwise estimate with a physically published book. It is environmentally more sustainable as well, reducing the consumption of paper required by the publishing industry.
Electronic publications are diversity-inclusive. It is possible to add resources like text-to-speech, translations, text size adjustments, color and background customizations, etc., to enhance the readability of the content for all types of audiences.
For those who find books disengaging, electronic publishing provides the flexibility to include videos, graphics, animations, and even gamified content in the publication. It helps generate better engagement and value for the readers.
7. Better Content
Digital publishing platforms like KITABOO enable the publishers to add media and gamified elements to the publications. For example, educators can add quizzes and quick trivia to a learning module to help students learn better.
Overall, electronic publishing helps enhance and improve the quality of content in the publications, helping readers stay engaged.
8. Dynamic and Agile Publishing
The modern reader has fluctuating expectations of their content. What is trending now may change very quickly in the near future.
Electronic publishing gives publishers the agility and dynamism they require to keep creating engaging content that resonates with current needs. All this is done without disrupting the workflows and internal processes too much.
KITABOO: Transform Your Electronic Publishing Workflows
Did you know that the value of electronic publishing is predicted to rise to $59.29 billion by the end of 2028? The numbers say it all: the growth in this industry is high, and publishers should gear up for the transformation for better outcomes.
KITABOO is a digital publishing platform that consists of end-to-end functions and features that publishers, authors, creators, and educators need. Using this platform, users can:
- Create, publish, and distribute content for multiple platforms.
- Easily integrate the platform with existing enterprise systems and data.
- Leverage the secure, cloud-based network for distribution or storage of publications.
- Create their own branded application to make publications exclusively available to app users.
There are several other interesting features that you can explore on the KITABOO website.
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