Learners today have high expectations from the eBooks they engage with. Attention spans are short, while the urge to learn quickly is high. As more learners and educators prioritize eBooks over physical textbooks, K12 publishers also need to be innovative and enhance the quality of eBooks.
However, one of the key challenges they face is that the production process of eBooks leaves a lot to be desired. This process has several parts. The text needs to be created, and then the interactive elements need to be added. Once the content is finalized, the eBook needs to be published. It also needs to be effectively marketed and distributed to relevant audiences.
Many publishers today use multiple tools to meet their targets. This makes the production process time-consuming and labor-intensive.
To build a competitive edge in a crowded market, it is key for publishers to have access to the right tech stack to bring quality and scalability into their operations. This blog outlines how the right eBook creation software can help K12 publishers create successful eBooks in 2023.
Table of Contents –
- What Is an eBook Creation Software?
- 5 Tips for K12 Publishers in 2023
- Conclusion
What Is an eBook Creation Software?
eBooks have been around since the 1990s. However, it is only recently that the K12 education sector has embraced the eBook culture.
As the eBook industry continues to grow, the tools available at the disposal of publishers have also become more refined. These days eBook creation software is used to create and format eBooks, ensuring that the end-product is both visually appealing and user-friendly.
The software enables publishers to leverage a single, unified platform to upgrade existing eBooks and create or publish fresh eBooks, while distributing them securely.
Statistics indicate there is an accelerated shift towards the adoption of eBooks by learners. There are a number of reasons driving this shift. One is the significant decline in the physical publication of textbooks due to the cumbersome processes and sheer expenses involved. Another reason is the growing adoption of edtech tools in both academic and non-academic sectors.
The K12 education technology market is expected to grow to $71820 million by 2028. Meanwhile, the global eBook market is expected to grow to $19.95 billion by 2032.
Early investments in state-of-the-art eBook creation software will play a transformative role in helping the K12 publishers meet their production targets and sales goals.
5 Tips for K12 Publishers in 2023
Digital publishing is a crowded and competitive market space. Publishers in the K12 segment struggle with several challenges. Here are five guidelines to help them achieve their goals.
1. Enhance Interactivity
Many publishers still visualize eBooks as static pieces of content. However, the modern eBook is far from this. Interactivity is part and parcel of contemporary K12 eBooks.
Ultimately, all the concepts and theories are better understood when applied in real life. Whether one is studying history, mathematics, or biology, interactive formats, such as videos, audio representations, 3D animations, and presentations, can be leveraged to explain concepts in a simple, effective manner.
These interactive elements also help students by expediting the revision process and making it more engaging. The use of an eBook creation software makes it easy to add new elements seamlessly to existing eBooks while also creating new eBooks from scratch.
2. Enable Collaboration
Another functionality of new-age eBooks is that they enable collaboration between fellow learners and educators. They come with various capabilities that encourage collaboration and team-based learning.
For instance, learners can highlight certain content, add bookmarks, and leave comments. This approach encourages communication around the content of the eBook. It makes learning a collaborative process, equipping learners with a foundation for a future workplace skillset.
3. Track Performance
One of the unique advantages of eBooks over physical textbooks is that publishers now have access to detailed data insights. This allows them to view a customer-centric dashboard that offers insights into their requirements.
Data is accessible across all content formats. Data can be sliced and diced in a variety of different ways. For instance, it is possible to access traffic patterns, geographical data, and format-wise data with ease.
Publishers can understand how the interactive elements are being used by learners. These insights are crucial to a publisher as significant efforts go into creating these resources. Based on the insights, publishers can revamp their content strategies and optimize learning effectiveness.
4. Protect Revenue
In the age of online piracy, content publishers need to make an extra effort to protect their revenue. There is a huge struggle to distribute eBooks securely.
The software for eBook creation comes with a robust data rights management system that enables publishers to protect content from duplication and piracy. The software also enables flexible control over eBook viewership.
Hence, those who view the eBook need to be given access. Protecting revenue is a core business outcome. This is a highly valuable feature when building a sustainable publishing enterprise.
5. Publish ePUBs
Traditionally, eBooks have been published in PDF format. This format enables the customization of font size and formatting, image design, and hyperlinking. However, PDFs are unable to optimize across various devices.
This is a limitation for K12 publishers because learners use a range of operating systems and devices. For the sustained use of an eBook, it needs to be optimizable across any device.
One way to address this challenge is to publish eBooks in the ePUB format. This will enable them to be optimized across multiple devices. An eBook creation software makes publishing of eBooks in the ePUB format, hassle-free.
K12 publishers can add various interactive elements to existing eBooks. They can also republish PDF eBooks as ePUB files.
Conclusion
eBook creation software comes with a wide range of capabilities. They are constantly evolving to better address the needs of K12 publishers.
Despite these innovations, perhaps the biggest challenge a K12 publisher faces in 2023 is finding a single software platform that can help with all the steps of the eBook production process; from creation to distribution.
That’s where KITABOO , a leading digital publishing platform comes in. KITABOO comes with a host of features designed specifically for educational publishers. The most notable however, is the fact that it is completely white-lablled.
To know more about how your K12 eBooks can thrive in 2023, write to us at KITABOO@hurix.com.
Discover How An Ebook Conversion, Publishing & Distribution Platform Can Help You
Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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Mike Harman
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