KITABOO Webinar
How Does Content Experience Transform Your Customer Experience?
With more content reaching readers through more devices and sources than ever, the experience of reading it decides what gets attention. Sujatha Ramesh explains what a good content experience is made of, then shows it working in KITABOO, with Balasubbhramaniyam Ayyaswaami asking questions from the reader’s side.
- Published
- 9 June 2022
- Length
- 62 minutes
- Format
- Talk and live product demo
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
The most precious resource you can have today is a person’s attention.
Sujatha repeats a line an industry leader once said to her: in all the clutter, the content that gives the best experience is the content that gets attention. She builds up to it with the numbers behind the content explosion, a short history of publishing from Gutenberg to Kindle, and a man-or-machine poetry quiz for the audience.
The second half is a live walk through KITABOO: signing in from a learning system, searching a whole library and inside a book, asking a teacher a question from a highlighted passage, embedded video and audio, and practice activities. Her test throughout is whether the product works the way people already do things in the real world.
In the conversation
A product lead and a host who asks the reader’s questions.
Guest expert
Sujatha Ramesh
Associate Vice President, Product Engagement, HurixDigital and KITABOO
Introduced as bringing 18 years of experience working with top companies on their products, and especially on how to tell a great story. She presents the session and runs the KITABOO demo.
Host
Balasubbhramaniyam Ayyaswaami
VP – Marketing, KITABOO
Hosted the webinar and asked questions throughout, often from a student’s or a parent’s point of view.
Inside the session
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
What to take away
Three ideas Sujatha keeps coming back to.
Each one starts the recording where she makes the point.
After the session
See the reading experience from the demo on your own content.
See how KITABOO helps publishers create, publish and distribute DRM-protected content across multiple devices. Book a demo and we’ll walk you through it on your own content.