Publishers must be agile in adapting to the changing industry trends with a nimble digital publishing strategy. Listed below are a few publishing strategies, like opting for a credible digital publishing platform and multi-touch distribution strategy, enabling Publishers to reach a wider audience.
Below is a List of 8 Highly Effective Digital Publishing Strategies that we Recommended to all our Successful Clients:
Strategy #1: Digital Publishing Platform Partnership:
In a competitive digital publishing ecosystem, organizations offer various products and solutions to their clients. As a Publisher, you need to partner with a credible digital publishing platform providing bespoke solutions. Choose a partner who can support your long-term digital publishing objectives.
Strategy #2: Personalization:
Creating one marketing strategy for a mass-market to improve sales is a thing of the past. Mobile devices have unleashed the individualism of the audience implying the need for personalized marketing. Publishers can comprehend their audience with in-depth analytics and optimize content based on their consumption. It benefits a secondary revenue stream, like personalized ads, as well.
Strategy #3: Distribution Strategy:
Publishers must familiarize themselves with multiple distribution platforms. Personal websites, selling through platforms or creating a native app are frequently used as distribution channels. Before finalizing a distribution channel, analyze the advantages, potential reach, and presence of target customers on each channel.
Strategy #4: Device and Software Compatibility:
Understanding the content consumption habits of the audience is critical for publishers. The mobile-first initiative can boost overall content consumption. Device-compatibility should not be ignored by publishers while devising a digital publishing strategy.
Strategy #5: Data Security:
The lack of content security is the predominant cause of the publisher’s revenue loss. To safeguard the revenue, publishers must consider DRM (Digital Rights Management), which prevents copyrighted content from piracy and online distribution without the Publisher’s consent.
Strategy #6: Adaptability:
Technology empowers publishers to make an impact in the digital publishing ecosystem. Being adaptable to the latest technology is the key to increase the value of their product. Technologies, like Augmented Reality and Virtual Reality, are the buzzwords right now. The publishing industry has identified the potential of integrating AR and VR. Publishers need to implement technology adoption as a business strategy to emerge as an innovative player.
Strategy #7: Metadata and Search Engine Friendliness:
Metadata helps the retailer sell or catalog a publication. Search engine friendly content linked to the publication can boost its digital accessibility online, as well as on e-retail websites. A buyer’s failure to locate the eBook online is an opportunity lost for the publisher. Hence, publishers must focus on having search engine friendly metadata and content.
Strategy #8: Actionable Analytics:
Being data-driven is the way forward for organizations who wish to stay relevant for years to come. In-depth understanding of the reader’s behavior through data and analytics results in effective and optimized content for the readers. It’s imperative for publishers, in such a scenario, to gather relevant data and make data-driven business strategies based on the insights.
Conclusion:
Above mentioned digital publishing strategies revolve around readers and their content consumption habits. Readers will remain the core focus and publishers must work around them to provide an excellent solution. If you already have a digital presence, make subtle alterations in the present digital publishing strategy to be future-ready.
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Mike Harman
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