Publishers need to adapt to the changing industry trends followed by an acrobatic digital book/ebook publishing strategy. Digital publishing has become the new norm for publishers today. Every print edition is almost always accompanied by its digital version.
While digitization has definitely benefited publishers, it has also brought along an overwhelming number of competitors in the market. It therefore sometimes becomes difficult for publishers to reach their target audience, as they have to fight through the competition and make their eBook stand out.
In this blog we will discuss certain ebook publishing strategies which might help you to reach your target audience on a broad spectrum.
In our opinion, these ebook publishing strategies should work in your favor to attain new heights.
1. Partnering with a Digital Publishing Platform
In this competitive era, you need to have the right product that meets the requirements of the end user. The eBook that you provide must enhance the reading experience of the user. Partnering with a digital publishing platform provider, who can offer bespoke solutions, will help you create a compelling eBook.
There are certain factors such as eBook layout, file format, customization, price etc., that should be taken into consideration while selecting a digital publishing platform. Choosing the right ebook publishing platform can help you transform your eBook in a cost-effective and efficient manner. Here’s how to select the best eBook publishing platform.
2. Personalized Marketing Approach
Gone are the days when a single marketing strategy was created to boost book sales. With the increase in the amount of online content available, people hardly fall for those kind of marketing strategies now.
Today, people have a range of options to choose from. Hence, you need to personalize your marketing strategy to understand the needs of your target audience. With comprehensive analysis you can optimize your content on the basis of their consumption patterns.
3. Actionable Insights from Analytics
Analytics play an important role while designing the eBook publishing strategy. It can be considered as a data-driven route to success. A thorough understanding of the reader’s behavior via data and analytics would allow publishers to create data-driven business strategies on the basis of insights.
Analytics can give you information on the number of purchases, user engagement, total users, unique views etc., which can be used to optimize the content. Thus, it becomes mandatory for publishers to focus on collecting relevant data to plan their marketing strategies and optimize their content based on user preferences. Here are 9 ways content analytics can help publishers and authors.
4. Distribution Platforms
Content analysis will give you a better idea of which platform the users prefer to view the content on. Based on this information, you can decide the platforms where you want to distribute your eBook.
But in order to ensure that you leave no stone unturned in reaching your audience, you can distribute your eBook on all popular platforms like websites, eStores and also design a native app.
Before selecting a distribution channel, scan the advantages, potential reach, as well as existence of target audience on every channel. Here’s a detailed ebook distibution guide
5. Devices & Software Systems
While formulating a digital publishing strategy, you must also consider device compatibility. You need to ensure that your content is easily accessible on all devices like computers, laptops, tablets and smartphones, as well as on every operating system – iOS, Android, Windows. Publishers can once again make use of analytics to identify the most commonly used device to access digital content.
6. Security of Data
Security of online data is a major concern among digital publishers. Therefore, they must take into account Digital Rights Management (DRM), which helps in averting copyrighted content from being pirated. By safeguarding your content against unauthorized online distribution, you can reduce the risk of losses.
How to Create a DRM Protected eBook
7. Adaptability to New Technology
As technology advances, the products and services also need to be adapted and enhanced accordingly. In the eLearning industry, Augmented Reality and Virtual Reality are the current buzzwords. Every classroom equipped with these tools automatically come alive with anticipation and excitement for learning something new. And the publishing industry understands only too well the significance of AR and VR.
AR is something that can be embedded in eBooks. With an app-enabled device, users can view augmented images and videos on their device screens. So, publishers must make use of AR to further enhance their eBooks.
8. Metadata & Discoverability
It is quite easy to lose your eBook amidst the other eBooks available in the online market. If the buyer is unable to discover your eBook online, then all your efforts would go waste. Therefore, the key objective here is to increase the visibility of your book.
Metadata increases the discoverability of the eBook. It includes information such as the title, author, blurb, ISBN, etc., to help retailers sell or catalog it. Having a metadata helps in getting the eBook listed on bookseller sites or in library catalogs, making it easily discoverable for people.
All the strategies listed above dictate the importance of readers and their content consumption habits. Readers hold prime significance and publishers need to focus on offering reliable solutions if they intend to have a loyal reader base. If you’re digitally active, make precise changes in the existing ebook publishing strategy to stand out in the crowd.
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