As the number of consumers shifting to eBooks has risen, so has the number of eBooks flooding the marketplace on a daily basis.
In 2022, the international eBook market size was valued at US$ 19.95 billion. By 2032, it is expected to rise to $ 32.19 billion.
Some factors driving these shifts include increased reading habits via smartphones and eReaders, the innovations in eBooks, growing access to eBook libraries, and the growth of eBook titles across all genres. Hence, the future of eBooks is bright, but so is the competition.
Whether you are producing educational eBooks, branded eBooks, or eBooks in the fiction genre by individual authors, the need for strategic marketing and distribution is as important as publishing high-quality content.
This blog outlines seven eBook marketing strategies to help businesses and authors build virality for their content in 2023.
Table of Contents
- 7 eBook Marketing Strategies & Distribution Channels in 2023
- Know Your Audience
- Build a Strong Narrative
- Partner with Influencers
- Build Videos into Your Strategy
- Email Outreach Campaigns
- Offer Free Giveaways
- Build a 360 Degree Media Campaign
7 eBook Marketing Strategies & Distribution Channels in 2023
Like any other form of marketing, eBook marketing applies the same principles with a few tweaks.
Here are a few ideas to market your eBook in 2023 –
1. Know Your Audience
Audiences can be defined by a number of metrics, including age, life stage, gender, geography, and economic segments, to name a few. To successfully sell an eBook in today’s competitive marketplace, it is crucial for any business to know their audiences in and out.
Businesses need to be able to identify nuanced differences between each audience segment and modify their campaign accordingly.
For instance, even though a school teacher, administrator or parent might want to buy the same K12 eBook, the messaging for each of them would be different.
2. Build a Strong Narrative
There are several marketing activities one can undertake to promote an eBook. However, it is important to create a cohesive campaign rather than a string of individual activities.
To do this, marketers must focus on the messaging they use across all platforms and collaterals. This messaging needs to build an engaging, unified narrative around the eBook.
The approach must be strategic.
3. Partner with Influencers
They say, if it’s not on social media, it didn’t happen. Social media is more than just a place for selfies. It is actually a highly effective marketing channel. If your brand does not have a social media presence, it’s time you got one.
Once you’ve built a presence, partner with an influencer. Influencers have the power to amplify your message and make your eBook campaign go viral.
The global influencer marketing market was estimated to be valued at $ 15.2 billion in 2022 and is all set to rise to $ 22.2 billion in 2025.
4. Build Videos into Your Strategy
Video content has been taking the internet by storm. A growing number of netizens are watching more video content, across market segments. eBook marketers need to cash in on this trend.
Video content could include interview clips, snippets of the product, promotional teasers, collages, and so on and so forth.
While making videos a core part of your eBook marketing strategy, ensure they are concise, with a duration of not more than two minutes.
5. Email Outreach Campaigns
Despite the growth of other online communication platforms, email still dominates amongst them.
eBook marketers need to build relevant mailing lists based on the niche of their product. With this in place, they can create robust email campaigns that add value to the lives of their potential customers.
6. Offer Free Giveaways
Everybody loves a good freebie, and eBook readers are no different. Although businesses may have their doubts about this distribution channel, done right it can give your marketing efforts a huge boost.
Releasing a chapter or two to a certain segment of your audience can build anticipation around the release of your eBook. Since eBooks also have several interactive elements, such as videos and games, some of these could serve as giveaways as well.
7. Build a 360 Degree Media Campaign
While focussing on online platforms, one might lose sight of the impact that traditionally offline platforms offer. For example, book reviews by specific publications still hold a great deal of importance.
Similarly, curating a press release that communicates the narrative of the book and sharing it with relevant offline and paper publications, can go a long way in spreading the word about your eBook.
Seamless Content Marketing and Distribution
Technology is fuelling the digital transformation of the publishing industry as we know it. As an eBook marketer, you’re in luck. Superior digital publishing software enables eBook creators to optimize all aspects of the eBook publishing workflow, including the marketing and distribution of content.
Below are key attributes to watch out for when selecting a digital publishing platform and building on your eBook marketing strategies.
- A digital publishing suite must enable publishers to create interactive eBooks with ease. They must be able to seamlessly introduce videos, audio presentations, 3D animations, and games alongside plain text.
- Such a tool must allow eBook creators to optimize their eBook across all devices and operating systems.
- Publishers must be able to distribute eBooks securely by offering authorized access to legitimate users. A digital rights management system ensures secure access and, in turn, increases revenues.
- Another unique feature of a digital publishing platform is that eBooks can be distributed and viewed uniformly. eBook creators do not need to use attachments and hyperlinks, which offer a chaotic viewing experience.
- Marketers should also be able to build an eStore front to market their eBook and link content across various channels, such as social media.
- eBook publishers and creators should be able to track the usage of their eBook with actionable data insights in order to customize their marketing strategies accordingly.
eBook marketing strategies and distribution must focus on optimizing all channels to ensure the success of any venture. The strategies must be cohesive with concerted efforts where all the dots connect.
Tech-enabled solutions, such as content publishing platforms, enable publishers to create, publish, market, and distribute eBooks in a seamless, hassle-free, efficient, and optimized manner, giving their content the best chances of success.
Today, content creators, publishers, and brands can leverage state-of-the-art cloud-based publishing platforms, such as KITABOO, to publish, distribute, market and amplify their eBooks to their audiences across the world.
To know more about how we can help you market your eBook in 2023, write to us at KITABOO@hurix.com.
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