We produce all this content and have no idea if members are actually reading it.
My CEO asks what content is driving renewals. I genuinely can't answer that.
Members have access through the portal. So why is engagement still flat?
Young members especially — they expect something better than what we're delivering.
We've been trying to modernize our publications for years. It's always on the roadmap.
The board wants to know what's working. I don't have the data to tell them.