Seamless Integration: Connecting Your AMS and CRM with Your Digital Content Strategy

Providing meaningful content to a committed audience is essential for member-based groups and societies to sustain engagement and promote continuous membership development. These organizations often manage certification programs, licensure, and continuing education, all of which rely on a seamless, well-executed digital content strategy.

Your content platform can be integrated with Customer Relationship Management (CRM) and Association Management Systems (AMS) to improve operational efficiency and guarantee that your members receive relevant, high-quality information at every touchpoint. 

Let’s see how you can effectively make this integration possible within your association.

Table of Contents:

I. Why AMS and CRM Integrations are Essential for Associations?

II. Benefits of Seamless Integration for Digital Content Strategy

1. Personalized Member Experience
2. Streamlined Content Delivery
3. Data-Backed Decisions
4. Consistency in Continuing Education

III. 5 Best Practices for Implementing AMS and CRM Integration

IV. Choosing the Right Resources for Integration

V. Final Thoughts: The Future of Digital Content Strategy for Associations

For associations and societies, AMS and CRM systems are fundamental tools for managing membership data, tracking engagement, and facilitating certification programs.

However, if these systems are not connected to your digital publishing content strategy, you may miss valuable opportunities for personalization and streamlined content delivery. 

Results from the Community Brands study highlight how urgent this integration is. According to 63% of members and 65% of experts, an association won’t survive if it doesn’t embrace the technology revolution.

In spite of this, just one out of every three associations currently has a plan for digital transformation. This striking disparity emphasizes the importance of associations adapting and modernizing their operations.

Thus, when you integrate these systems with your content strategy, you create a unified experience for your members.

As a result, your association can efficiently deliver targeted content, such as training materials, certification updates, or continuing education resources. The best part is that all of this is based on real-time data from your AMS and CRM systems.

Seamless integration of AMS and CRM systems with your digital content strategy offers a range of advantages that enhance member engagement and operational efficiency. Find more such benefits of this integration below:

Member-based associations serve a vibrant mix of individuals, each with their unique needs and aspirations.

If you offer certification or educational resources, integrating your AMS and CRM with your digital content strategy opens the door to personalization. Personalized content keeps members engaged and ensures they find value in your association’s offerings.

Many associations manage multiple publications, educational resources, and certification updates. Without seamless integration, coordinating these elements across different systems can be a logistical headache.

Integrating AMS and CMS into your systems simplifies this process, allowing your organization to deliver content more efficiently, be it an eLearning module or a digital publication update.

Your AMS and CRM systems contain a wealth of information about your members’ behavior and needs. When integrated with your content strategy, this data informs your digital content creation efforts.

Associations can analyze trends in member engagement, participation in certification programs, or feedback from educational courses to fine-tune future content offerings.

Associations providing continuing education and certification know that keeping content up to date is essential. 

Seamless integration of your AMS and CRM guarantees that any changes or updates to certification requirements or educational materials are consistently reflected in your content strategy, thereby reducing the risk of outdated information reaching your members.

Implementing AMS and CRM with your digital content strategy should not be overwhelming.

Let’s see how to make this integration as smooth and effective as possible with these best practices.

1. Align Your Content Goals with Member Needs: Before starting the integration process, make sure your digital publishing content strategy is clear and aligned with your association’s goals. Understand what content your members value most, whether it’s certification resources, industry publications, or professional development courses.
2. Opt for Flexible Integration Tools: Choose systems like KITABOO that offer flexible integration options with AMS and CRM platforms. This will ensure that your association can adapt as membership needs evolve and technology changes over time.
3. Scalability Matters: As your association grows and new certification or continuing education programs are added, your systems should be able to scale accordingly. Ascertain that your integration solution can handle an increasing volume of content without compromising performance.
4. Monitor Engagement: Regularly track how members interact with your content. Use data from your AMS and CRM to evaluate the success of your digital content creation efforts and make necessary adjustments to keep your strategy on target.
5. Use Automation for Content Distribution: Make use of automation technologies to connect your digital content strategy to your AMS and CRM. By implementing automated workflows, you can guarantee that the appropriate content—such as customized newsletters, eBooks, event reminders, or instructional materials—reaches the concerned members at the correct moment. As a result, members will have timely access to relevant content.

For associations and societies, selecting the right technology platform to support integration is critical. Digital publishing platforms like KITABOO are designed to enable seamless connections between your AMS, CRM, and content systems. 

KITABOO facilitates the efficient management and distribution of digital assets, making it easier for associations to deliver relevant content that is also aligned with certification or licensure needs.

With KITABOO, associations can manage all forms of content, including eBooks, interactive learning modules, etc. Additionally, associations can ensure that members have access to the latest resources while they’re renewing certification or pursuing continuing education credits.

Maintaining a seamless content flow is essential for the long-term growth of member-driven associations and societies.

Whether members interact with your publications, renew certificates, or access continuing education, integrating your AMS and CRM systems with your digital content strategy improves operational efficiency while offering a customized experience.

The future of content for associations lies in seamless, data-driven integration. By utilizing platforms such as KITABOO, your association can satisfy changing member needs, stay ahead of industry trends, and provide relevant information that promotes certification and continual learning.

KITABOO is a trusted digital publishing platform for global associations and societies. It offers interactive eBooks, automated distribution, and powerful analytics—all in one seamless solution.

Talk to us today to know more!