In the times gone by, corporate branding for a company was limited to its logos and customized letterheads. In the era of the Internet, businesses with a web presence took the concept further to brand all their digital assets including their websites, apps and social media handles. So, each of these reflected the same color scheme, font style, background, UI, navigation and text color etc., to provide clients a uniform experience across all assets. As digital media evolved, so did the concept of branding. With cloud services and Software as a Service (SaaS), businesses could invest in and use third-party assets, and customize them as their own through a process called white labeling.
White labeling is a means to legally customize and brand a product or service produced by a third party as your own, typically, for a nominal fee. The benefit is that you don’t have to spend time and resources on developing the product yourself and you can customize an existing solution. White labeling has found use in almost all industries from business marketing to food services to B2B products and services.
Also Read: 5 Must-have Features of a Great White Label eBook Software
Here, in this article, we look at the benefits of a white label eBook platform for publishers.
Improve brand visibility: As a publisher, you want your eBooks to reflect your brand. You don’t want your audience to access your eBook and keep coming across the name of the software company. Not only will this dilute your brand, but also confuse your readers. With a white label eBook platform, you can provide them with an environment they associate with you – an environment they are familiar with, know and trust.
Reduce your costs: The process of designing, developing, testing and rolling out new software is expensive and time-consuming. And once you have built it you need additional resources for running and maintenance. Instead of investing time and money into building software from the ground up, it is far more cost-effective to invest in a proven white-label software platform with less capital outlay.
Expand your market: The ongoing pandemic has shifted a major part of human activity online including among others, education. A majority of the education industry has shifted online with schools, colleges, and universities holding virtual classes supplemented by a range of online teaching tools including eBooks. With a high demand for eBooks, as a publisher, you want to benefit from the expanding worldwide market and benefit from new opportunities to grow and establish your brand. A white label eBook platform is a cost-effective means to reach this market.
Seamless integration with your existing apps: Finally, a white label eBook platform will seamlessly integrate with your other applications, providing your users a seamless browsing experience.
Guide:
How to Build an eBook Store
Given below are some of the features that you can white-label in your eBook platform.
Login page: The first thing that your users will see is the login page where they will either have to register or login to access the digital content. You can customize the login page with your color scheme, font style, font size, logo, and tagline to reflect your brand identity. When the users visit this page, they will immediately associate it with your company, and not with the software provider.
Your portal: With a white label eBook platform, you can also personalize your portal with customized banners, information presentation, and navigation. White labeling, thus, allows you to give your users a consistent browsing experience across all your assets. So whether they are browsing through your website, app, or microsite, they will be familiar with its look and feel, and gain the same experience they have come to expect from your brand across all digital and offline assets.
Custom domain: With some white-label eBook platforms, you can also customize your domain partly without revealing the identity of your service provider. So whenever a user uses your assets, they will, by all means connect with you and not your vendor.
Customize certificates: You might be offering eBooks and learning courses for learners in both educational institutes and enterprises. White label eBook platforms allow you to offer customized certificates when they have successfully completed the course. You can customize these certificates with your brand logo. This is also a great way to build and strengthen your brand.
In conclusion
Having a web presence is not enough, you need to stand out of the crowd and at the same time expand your market reach. As an online publisher, you can use a content delivery platform to publish eBooks and distribute them to your audience. However, it can be expensive to build a new software and then deal with its running and maintenance. The other more reasonable and cost-effective option is to invest in a white-label eBook platform.
The software provides you with a customizable interface, allowing you to tailor it to your unique needs. You can eliminate all kinds of vendor references, be it in the user interface, the domain name, or other assets.
Apart from facilitating brand recognition, a white label eBook platform also allows you to cost-effectively grow your business. As your business expands, you can add new service options to penetrate new markets and create additional avenues for revenue growth.
Then there are several other benefits to reap from this platform. For instance, you pay only for the features you use. The eBook platform provider will be responsible for its upkeep and maintenance, leaving your existing IT team to focus on core functions. A white-label platform is your most ideal solution if you are an online publisher. You can differentiate your services from the eBook platform vendor and build for yourself stronger market recognition and greater customer loyalty.
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Mike Harman
