digital publishing platform

Choosing the Right Digital Publishing Platform: A Step-by-Step Comparison

The digital publishing market size is all set to expand from $186.77 billion to $367.19 billion by 2030 – thanks to the widespread prevalence of eBooks, KDPs, and digital content in general. 

This staggering growth is not something that came out of the blue. Printed books behold their own charm, yes. But let’s face it – they’re not half as interactive as an eBook is.

In fact, if created ingeniously with the help of innovative digital publishing platforms like KITABOO, eBooks can even redefine the entire concept of reading. Perhaps this is why they are projected to grow faster than traditional books and are estimated to account for over 17.27% of global book sales by 2027!

So, if you’re a digital publisher, start preparing to make the most of the upcoming boom. Read this article for a step-by-step guide on how to pick the best digital publishing platform for flourishing your business seamlessly. Let’s start!

Table of Contents

I. 3 Key Features to Look For in a Digital Publishing Platform

  1. User-Friendly Interface
  2. Customization Options
  3. Multi-Platform Support

II. Follow These Steps to Find the Best Digital Publishing Platform for Your Business

  1. Highlight Your Goals
  2. Assess Features and User-Friendliness
  3. Evaluate Customer Support 
  4. Check the Data Ownership Policy
  5. Consider the Cost

III. Wrapping Up

I. 3 Key Features to Look For in a Digital Publishing Platform

There is a sea of digital publishing platforms available on the market. So, well, hunting down the one most relevant to your needs is not as easy as it may seem.

But for starters, here are three common yet crucial features that you must seek:

1. User-Friendly Interface

Make digital publishing a breeze by choosing a platform with an easy-to-navigate user interface. 

This involves picking a platform that comes with a responsive design, clear navigation, design consistency, etc. These features might seem small. But they largely influence the user experience for you and your readers.

2. Customization Options

When it comes to customization features, your motto should be – the more, the better. 

As a publisher, sticking with your unique branding across different eBooks is crucial to maintain consistency. So, look for a digital publishing platform with ample personalization features.

Opt for a platform that offers design flexibility, layout customization, and other features that can be tailored to your needs.

3. Multi-Platform Support

Another important feature to look for when choosing an efficient digital publishing platform! Many times, readers fail to read an eBook on a particular device because it lacks appropriate support.

To avoid this bummer, publish your eBook on a device-agnostic digital publishing platform like KITABOO. This assures your readers get access to your eBook on whichever device they want – Android, iOS, or Windows.

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II. Follow These Steps to Find the Best Digital Publishing Platform for Your Business

Here is a step-by-step guide you must religiously follow to determine which digital publishing platform is the most suited for you:

1. Highlight Your Goals

First things first, define the kind of eBook you will be publishing. Will it be an educational piece or a commercial one? Is the purpose to educate, entertain, or create awareness?

Defining your goals will help you identify your target audience and their demographics. This will help you figure out which features to look for in the digital publishing platform.

Based on that, conduct a quick research and shortlist a few.

2. Assess Features and User-Friendliness

Now that you have a rough list of curated digital publishing platforms at your disposal, the next best thing to do is to take a deeper look at their features.

Some of the ones you just cannot miss out on are:

  • Content management 
  • Customization  
  • Multimedia support
  • Publishing and distribution 
  • SEO-friendliness
  • Multi-platform support
  • Collaboration 
  • Content analytics
  • Accessibility
  • Monetization
  • Scalability
  • Third-party integrations

Shorten your list to the platforms containing all these features and check how user-friendly they are. That is, see how easy it is to use and navigate them.

Finally, pinpoint the one that delivers exceptional ease of use.

3. Evaluate Customer Support

The digital publishing platform you picked might be efficient at what it does. But is it creator-friendly? The only way to find this is by evaluating the responsiveness of its customer support.

See the communication mediums through which you can contact their support team in case of any issues. Additionally, check a few online reviews of the platform and see what its past users say about it.

This is a very crucial checkbox to tick.

4. Check the Data Ownership Policy

Data ownership policy is yet another crucial aspect to consider when choosing a digital publishing platform. After all, it will decide the ownership rights of the content generated through the platform.

Thus, carefully read the terms and conditions, privacy policy, and other documents. This is to understand the data ownership policy followed by the platform.

Preferably, you should choose a platform that gives you full control over the content you create there.

5. Consider the Cost

Lastly, it all comes down to the cost of the digital publishing platform. See if the pricing model of the platform fits your budget.

If it does, then depending on the features it offers, find a few alternatives to the platform and compare their pricing. Finally, go with the one that’s more economical but just as efficient.

Also Read: White Label Branded E-Book Reader App

Wrapping Up

Digital publishing is on its way to becoming mainstream. As a result, the number of digital publishing platforms is also rapidly increasing.

Therefore, it’s more crucial than ever to pick one that’s more than just a gimmick and offers all the right features one needs to publish interactive eBooks and other digital content efficiently. In this blog, we compiled all the steps you should follow to get the best digital publishing platform for publishing your digital content.

Still unsure? Well, we have the perfect solution for you – KITABOO! 

KITABOO is a cloud-based platform that can be customized to meet the needs of publishers, both big and small. It enables end-to-end digital publishing, eBook creation, and content delivery – at the best price. Contact us now!

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Scott Hanson

Scott Hanson

Scott Hanson is the AVP of Business Development at KITABOO. He is an experienced Business Development & Publishing Technology professional with expertise in dealing with Societies & Non-Profits. More posts by Scott Hanson