As the appeal of eBooks grows among younger generations of consumers, higher education publishers need to upgrade their strategies, technologies, and production processes to stay relevant.
The eBooks global market worldwide is projected to generate revenues worth $ 14.61 billion by 2024 and $ 15.33 billion by 2027. eBooks readership is expected to touch 1.1 billion users by 2027.
Both new-age and traditional publishers are attempting to capitalize on this market trend. But to stay competitive, publishers need to scale their eBooks division quickly yet stay adaptable to meet evolving consumer expectations.
In this regard, cloud-based digital textbook publishing platforms like KITABOO enable publishers to scale their operations efficiently. It offers a range of features, including easy content creation, collaborative tools, and seamless distribution across various devices.
Table of Contents:
- Integration Of Multimedia
- Interactivity features
- Reflowable Text
- Accessibility Features
- Superior Viewing Experience
- Secure Distribution
- AI-powered Data Analytics
- Improved Learning Assessments
- Interconnected Learning
- Collaborative Content Creation
Scalability And Adaptability Of eBooks
Scalability and adaptability are two of the most important factors that enable businesses to unlock success in the digital era. This tenet also applies to eBooks.
Importance of Scaling
Unlike the case of physical books, eBooks are priced relatively cheaper. Hence, scale matters. The ability to market and sell large volumes of eBooks seamlessly and securely is the key to profitability.
Higher education publishers will also need to produce timely products that can serve the unique needs of learners. They must help them effectively build knowledge and skills and effectively revise and test their learnings.
Importance of Adapting
With learner habits and behaviors continually shifting, publishers must have access to technology that can help them bring out innovative, relevant products. For instance, a large number of learners face language and learning barriers when using physical textbooks.
Interactive eBooks can address these challenges. But higher education publishers must be in a position, with the right technology access and mindset, to adapt to these needs.
In this context, digital textbook platforms like KITABOO emerge as valuable tools for higher education publishers aiming to enhance the scalability and adaptability of their eBooks.
10 Contemporary eBook Innovations
Here’s a snapshot of 10 eBook innovations that can be leveraged by higher education publishers to drive scalability and adaptability:
Integration of Multimedia
The traditional eBook in higher education was a digital replica of a physical textbook. It just had images, text, and links.
On the other hand, contemporary eBooks are being completely reimagined with the use of multimedia content such as video, audio representations, quizzes, assessments, 3D models, infographics, and slide shows. Integrating multimedia content paves the way for engagement and superior retention of concepts.
Interactivity is one of the key pillars of high engagement. Interactive features such as highlights, comments, interactive calculators, and worksheets enable learners to be more engaged in the learning process.
The use of gamification and social media elements can further enhance interactivity. Educators can conduct digital learning activities such as comprehension, playing with diagrams, and learning with 3D models.
The use of the ePUB format, instead of PDFs, enables superior portability in eBooks. ePUB extensions are stored in zip files, making them lighter. ePUB eBooks, opened on any device, can automatically reflow based on the device specification. This feature enhances readability, which is a plus point for learners who don’t need to keep zooming in to read the text or access multimedia content.
Today, there’s a growing demand for inclusive learning. Interactive eBooks come with important accessibility features. For instance, videos can come with Alt Texts, captions, and subtitles.
Text-to-speech, an important accessibility tool, is very useful for learners with dyslexia and visual challenges. Learners can also adjust font sizes and use audio representation to “listen” to the textbook. This way, they can engage with the content in a way that suits their individual needs and preferences.
Superior Viewing Experience
With the introduction of multimedia resources, it’s equally important for learners to be able to view such resources optimally.
The use of digital textbook publishing platforms when creating and distributing content ensures that learners can enjoy a unified viewing experience of videos, slideshows, and other multimedia elements.
Higher education publishers have concerns about the secure distribution of eBooks, which are vulnerable to piracy and duplication. With the use of digital rights management technology, publishers can ensure that only authorized learners can access the content.
Such a feature also helps publishers protect themselves against revenue leakages. Digital textbook publishing platforms like KITABOO come with inbuilt distribution and digital rights management features, which can be leveraged to distribute content securely.
AI-Powered Data Analytics
Publishers can track learner habits and engagement with interactive eBooks because digital publishing software comes with superior AI-powered data analytics. Publishers can also predict future learner behavior and shape content strategy based on real-time data.
Improved Learning Assessments
Publishers can introduce assessments into the learning experience, empowering learners to test their knowledge as they learn. This not only enhances engagement but also provides valuable feedback to both learners and educators.
PDF eBooks have limited scope for connecting content that is related, either directly, or indirectly. However, interactive eBooks allow the interconnectedness of content, seamlessly. For instance, a 3D model of an object enables publishers to link synonyms, meanings, and detailed explanations without disrupting the learning experience.
Collaborative Content Creation
The use of digital textbook publishing software enables eBook creation teams to work collaboratively from any location in real time.
The usage of emails and messaging apps to send content for proofing and approvals is eliminated. Multiple stakeholders, such as instructional designers, authors, tutors, and editors, can work collaboratively on content and expedite production and quality.
Scalability and adaptability are two important values for any higher education publisher looking to capture market share. However, scaling the eBooks vertical without access to cloud-based publishing technology is impossible.
Publishers making early investments in digital textbook publishing technology, for instance, can quickly adapt to new consumer needs and publish multiple books with speed, creativity, and scale.
For those aiming to produce and distribute top-notch interactive higher education eBooks, KITABOO can help. With the help of this platform, product managers and publishers can swiftly respond to market demands, ensuring timely and innovative content delivery.
Write to us at KITABOO@hurix.com for more details!
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