There’s no denying that in today’s world, digital content plays a crucial role. It’s used by organizations to communicate with a range of stakeholders, such as investors, clients, customers, journalists, and regulating authorities. Content is also leveraged for marketing purposes to create visibility for a brand, to communicate internally within an organization and to make critical announcements.
The amount of digital content being created and distributed everyday is overwhelming. Today, businesses, independent content creators, nonprofits, government agencies, and publishing houses are all grappling with large volumes of content. This is where content delivery platforms (CDPs) come into play. They streamline the creation, publishing, and distribution of digital content.
But first, let’s understand the key challenges various stakeholders face.
Snapshot of Challenges
Anyone who works with digital content understands that it’s not just the sheer volume of content that poses difficulties. Here are some key challenges that creators, distributors, and recipients of digital content face.
- When content is stored on one’s laptop, smartphone, or local device, it becomes impossible for other team members to access it. Even if their devices are connected, it is a challenge to locate the content files.
- To manage digital content efficiently one may require extensive storage space. This is usually limited for individual devices.
- Traditionally, the distribution of digital content would happen via email services and messaging apps. These have their own limitations such as the need to add attachments and links, the possibility of missing out on an email or message, and also the bandwidth needed to download attachments and access the content.
- Depending on the kind of content shared, creators and recipients may need to use different platforms to access it. Using too many platforms increases the complexity of accessing the content, and could lead to a loss of interest for recipients.
Cloud-based content delivery platforms are eliminating these critical problems and providing content creators and distributors with the tools to create, publish and distribute content seamlessly.
What Is a Cloud-Based Content Delivery Platform?
A CDP is a software that collates different forms of content into one central location. Essentially it is a single, unified platform with state-of-the-art content creation, publishing, and delivery capabilities. It is a software as a service (SaaS) which leverages embedded software code to create, publish and distribute digital content.
Having all this on the cloud, makes it easier to manage, store, categorize and access digital content.
These platforms can also come equipped with the tools to produce superior quality digital content in the form of engaging eBooks.
7 Salient Features of Content Delivery Platforms
CDPs come with several features and functionalities that are extremely valuable for creators of large volumes of content.
1. eBook Creation
Contemporary cloud based CDPs enable the creation and publishing of high-quality eBooks. Creators can embed multimedia and interactivity features ranging from videos and audio to images and assignment widgets. These platforms also allow for eBooks to be published in ePub format, which is more versatile and customizable to a user’s personal preferences.
With the value of the eBook reader market projected to grow by $5.23 billion by 2026, these platforms will help raise the quality of eBooks.
2. Many Platforms, One eBook!
Consumers of digital content use several devices, from smartphones to laptops or tablets to access their content. These devices function on multiple operating systems such as iOS, Windows and Android.
A contemporary CDP enables the creation of eBooks that are compatible with all devices. Hence, there is no need to create multiple versions, which is time and effort-consuming.
3. Enables Collaboration
For teams that work collaboratively, having access to content stored on the cloud is highly valuable. It enables them to access it from any location at any time. This reduces the chaos, bandwidth crunches, and access challenges, leading to a more productive workforce.
4. Easy Integration with Existing Systems
Today’s CDPs are easy to integrate with your existing learning management system or eStore.
Learning Tools Interoperability (LIT) compliance enables a plug-and-play opportunity to market eBooks and distribute content via the LMS to employees and other members of the ecosystem.
5. Protect the Copyright of Your Content
There has been a massive growth in the duplication of digital content. CDPs now come with a robust digital rights management system.This functionality makes it very challenging for the content to be downloaded or forwarded without authorization.
These measures reduce the scope of privacy violations and copyright infringements. The outcome is that content creators and distributors can protect their revenues and copyright.
6. Robust Data Analytics
Data is a valuable metric by which content creators and publishers can gauge the relevance of their work. CDPs come with an inbuilt data analytics framework.
Dashboards can be customized to reveal the specific and relevant data required by content producers. For instance, it becomes easy to access high-traffic phases, most popular content, least popular content, and what content formats are working. The content can be revised based on these insights.
7. Upgrade Content with Ease
A content format such as eBooks needs to be continuously updated to keep up with the times.
CDPs make it extremely easy to upgrade content, add new elements, and reimagine an entire eBook. New editions can be distributed with ease, and the performance can be tracked with the in-built analytics.
The Takeaway
As companies grow their content delivery services, it will become essential for them to adopt content delivery platforms to bring efficiency, accountability, and quality to the process and outcome. With these platforms making it easier for multiple users to leverage simultaneously, it won’t be long before everyone is using a cloud-based CDP.
In order to stay ahead of the competition, companies need to adapt to this technology sooner rather than later.
KITABOO, a leading digital publishing platform is a good place to start. KITABOO specializes in the creation, publishing and distribution of digital content at scale.
Not only does KITABOO come with all the features mentioned above, we also have the backing of over 15 million users, in 30 countries across 25 languages.
To know more, write to us at KITABOO@hurix.com.
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Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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