Most publishers generate revenue through digital subscriptions and eBook sales. In recent years, a need to diversify the revenue strategies has garnered the attention of many content creators and publishers. eCommerce platforms have emerged as an incredible income stream consequently. For this reason, more and more publishers feel drawn towards eCommerce websites as an importantRead more
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New-age digital technologies and digital marketing activities have become critical for enabling market competitiveness and survival. Digitally enabled eCommerce is gradually emerging as the platform of choice for shopping for consumers on the one hand, and on the other hand, for reaching targeted customers by business owners. The COVID-19 pandemic has given a major impetusRead more
