It is no secret that brand equity has a significant impact on a user’s willingness to undertake an eLearning course. This is why digital publishers today invest more than ever in building a brand that looks and feels unique to their company. However, creating a custom eLearning platform from scratch can be a costly affair. Plus, not everyone has the technical expertise.
This is where white label eLearning platforms come to your rescue. They provide a convenient and affordable way for digital publishers to customize their branding and make themselves stand out.
White labeled eLearning platforms, no doubt, have many benefits, but before we jump into the ‘why’ of white labeling, let’s go a bit deeper into what white labeling actually means.
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What Is a White Labeled eLearning Course?
Simply put, a white label is a solution developed by one company and sold to other companies so that the latter can use it under their brand.
In eLearning, white labeling refers to dressing up the learning platform created by a service provider to make it look and feel like your company. It involves replacing the logo, color, and other visual aspects of the platform to reflect your brand accurately.
This way, you can get a ready-made, customizable learning platform on which to build your online course without having to deal with technical issues. The result is increased familiarity, trust, and a branded learning experience for your end-users.
Benefits of White Labeling Your eLearning Courses
Here are some of the benefits of considering white-labeling in digital publishing.
Brand representation, when done right, can contribute up to a 23% increase in revenue. Hence, delivering eLearning courses to your learners that reflect your brand makes sense.
White labeling invests a lot in brand representation and adds to the face value of your organization. You can eliminate all vendor references from the platform and give learners an experience that looks and feels like you created the platform.
Not only will it help you create an excellent first impression, but it will also build trust and authority with the learners.
Also, your customers will feel more comfortable navigating through a platform that feels familiar to them. It will help remove intimidation while engaging with the online courses and give users a seamless learning experience.
Cost and Time Saving
Developing an eLearning platform from scratch does not come cheap. A lot of time and money needs to be spent on designing, developing, testing, and modifying the platform before it gives the learners the experience you want.
White labeling gives you a ready-made platform at a fraction of the cost and without all the hassle. The experts will have done all the research, design, and technical work for you, leaving you with only the final touches and customization options. You can adopt a tried and tested platform and quickly launch your online course at a lower cost.
This way, you will save time and resources you can employ elsewhere, be it for creating high-quality learning material, boosting sales, marketing, or improving operational efficiency.
Engagement is critical when you sell eLearning courses. Students are more likely to finish your course and enroll in further programs when they are engaged.
However, creating an engaging course can be difficult if you have limited features available on your private-labeled platform.
A white labeled eLearning platform can provide you with a wide range of interactive features such as multimedia, gamification, graphics, etc. Most platforms also offer mobile compatibility so users can learn on the go.
The best part is that end-users won’t even realize that the platform is white-labeled. With advanced customization options, you can give a meaningful learning experience and boost your brand.
Easy Market Expansion
The educational landscape today has experienced a major shift from physical to online classes. Schools, colleges, and universities are increasingly hosting virtual classes with the help of eLearning materials.
With the demand for eLearning courses increasing, you would want to benefit from the opportunity to expand and grow your business. A white label eLearning platform is an effective way to do so.
White labeling opens up new avenues for you to explore and establishes new revenue streams, which otherwise would have been cost-prohibitive. You can use it to scale your courses and set the pricing as per your business strategy.
Seamless Integration with Other Applications
Any organization selling online courses depends on various applications for its day-to-day functioning. These could be payment applications, content management systems, or sales intelligence solutions.
Developing a private labeled learning platform that integrates with all these applications can be difficult and expensive.
On the other hand, most white labeled platforms are pre-built to seamlessly integrate with crucial applications, giving your learners a seamless browsing experience.
Key Metrics Measurement
To improve your eLearning course and increase sales, you will need to monitor user engagement with your platform continually. Established white labeled learning platforms provide key performance metrics on user engagement, completion rate, time-tracking, assessment performance, and more.
This way, you can evaluate the success of your course, find out where you are lacking, and where to make improvements.
How Can KITABOO Help?
Lack of resources and expertise often hinder companies from establishing their own learning platform. You can eliminate these issues with a white labeled platform and quickly launch your eLearning courses.
We at KITABOO will help you give your users a world-class learning experience through a custom-created site branded with your theme, logo, color scheme, and layout.
Here’s what you can do with KITABOO:
- Enable learners to read course-ware on your institution-based reader app
- Develop custom content
- Integrate with LTI (Learning Tool Interoperability) compliant tools
- Collaborate and share notes between facilitators and learners.
- Allow users to annotate the content and add highlights, bookmarks, or notes
- Track and analyze content consumption
- Enable learners to consume interactive content on the go
KITABOO has everything you need to deliver rich and interactive eLearning courses. Several businesses in the eLearning industry have adopted white label platforms to grow and boost their revenue, and so can you.
To know more, write to us at KITABOO@hurix.com.
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