Consumers today have access to a vast amount of information at their fingertips. They also have the ability to consume this information across various devices, platforms, and channels. This has resulted in a highly fragmented media landscape, with consumers increasingly turning to digital channels for their content consumption. 

In such a fast-paced digital age, having a content distribution strategy in place is more important than ever. It allows you to reach and engage your target audience and increase your ROI.

Businesses need to have a clear strategy in place to ensure their message reaches the right audience at the right time and in the right format. Effective digital content distribution helps increase brand awareness and reach a larger audience. 

Businesses can also increase engagement with their brand by distributing content through different channels, from social media to email marketing. It allows for improved accessibility and convenience for the audience, and, as a result, it becomes easy for people to access your content anywhere, anytime. 

Here are a few statistics that demonstrate why digital content distribution is important.

• 91% of B2B marketers use content marketing as part of their overall strategy.
• Content marketing generates thrice as many leads as traditional outbound marketing and costs almost 62% less.
• B2B Marketers who rate their content marketing efforts as highly effective allocate 40% of their total budget to content distribution.

Over half of the consumers are more likely to consider a business whose content they have viewed on their mobile phone.