The arena of book publishing has undergone several revolutionary changes. Whether these changes are for better or for worse is up for debate.
The radical shift from the consumption of physical books to ebooks is the most glaring in the face. E-publishing itself reformed with the emergence of self-publication platforms for authors.
However, small bookstores bore the brunt of these changing times.
Since technological advancements are scaling beyond measure, it is difficult to chart the various bases authors, and publication platforms have to cover to set a firm foot in the troubled waters.
In this article, we list eight key publishing trends in 2022.
Use of AI For Publishing
Over the years, Artificial Intelligence (AI) has occupied a hovering existence in our lives. Every business uses AI in one way or another.
Movies also depict its overpowering presence in the world. Imagine an Iron Man movie full of holograms, nanotechnology, and everything else high on technology. The AI, named Jarvis, controls Tony Stark’s venture.
The publishing industry has been no exception. It uses AI to run several grammar and plagiarism checks and to know the reading preferences of consumers across the globe.
Yes, you heard that right. AI algorithms help publishers decipher a consumer’s reading preferences based on their previous records.
AI voice assistance is one of the publishing trends taking the E-publishing sector by storm. AI offers many advantages and has plenty of potential for more favorable advancements.
Using Audio-Visual Format For Scholarly Content
This one is a no-brainer. The ever increasing demand for ebooks has led to the subsequent decline in the demand for physical books.
Ebooks, too, have evolved from consisting only of words to an audio-visual format. The OTG generation prefers to hear and view rather than read-only.
Thus, the publishing trend of producing more audio-visual scholarly content rather than written content caters to the demands of the end consumers.
The audio-visual publishing format makes research more accessible. The format appeals to a larger audience, extending the horizon of opportunity for publishers worldwide.
Visible Growth of Self-Publishing
The number of online self-published books has blown off the charts since 2010. The pandemic pushed these numbers further.
Authors do not have to fret over finding a publisher who considers their work worth publishing. Instead, writers can easily self-publish their books online through the various e-publishing platforms at their disposal.
Self-publishing enables writers to gain better access to their work and pays well. The past decade has recorded the success stories of innumerable self-published authors who are way ahead of their games now.
Authors who had already published books turned to self-publishing owing to the endless benefits it has to offer.
Emergence Of Book Summary Platforms
The fast-paced world prefers everything on the move. Similarly, consumers also prefer a summarized version of non-fiction books.
To cater to these demands, uncountable platforms offering book summaries have come up. Bite-sized content has a high demand throughout the world. These book summary platforms produce written and audio-visual content.
Thus, the original idea of online publishing platforms has given birth to several small-scale and large-scale platforms providing short summaries of popularly-known books.
Small Bookstores At The Receiving End Of Consequences
When physical books were the be-all and end-all of fiction and non-fiction, many small bookstores emerged at the corner of every street.
However, with the decline of physical books, these small bookstores suffered a backlash. Rarely in the current society, we find book enthusiasts so fond of traditional books that they procure a copy offline to add to their collection.
These individuals visit renowned bookstores rather than small bookstores.
With the dawn of ebooks, most small bookstores closed down while the others continued to struggle against extinction. The decline of small bookstores is thus another publishing trend of 2022.
Being Tech-Savvy Becomes The Leading Parameter For Success
The digital era we live in demands us the need to be technologically sound and savvy. One has to be well-versed in its nuances to be able to reap its benefits.
To be ahead of their game and their competitors, publishers need to harness the tech available in the right direction.
Using AI for writing articles and running several checks saves time and effort, enabling publishers to reap more benefits in a short period. Thus, the availability of technology and learning its proper use is the prerequisite to staying ahead of the competition in 2022.
Commercial Tension Between Libraries And Publishers
Every shift, whether big or small, brings afront its fair share of troubles. The advent of ebook publications is no exception.
Since libraries and online publishing platforms derive revenue from the same consumers, the constant brewing cold war between the two carried on throughout the decade.
The tension between libraries and publishers has taken various forms. Some online publishing platforms, like Amazon, bar libraries from procuring books under their publication. Publishers imposed limits upon the offering of their books to patrons.
This disruption has been in the past and will continue to lurk around as a publishing trend of 2022.
A Strong Marketing Strategy Will Take You Places, Literally!
Marketing plays a humongous role in building and maintaining long-term relationships with end-consumers.
Authors want a reader purchasing their book to be a lasting customer who purchases books in the future. They take to several forms of marketing, like email marketing, organizing giveaway events, and even hosting digital book readings and reviews, to attract potential consumers.
Marketing digital content is the smart way to generate demand for ebooks. It helps your content reach a larger audience. Thus, the trend for ebook marketing is an ever-growing trend of 2022 and beyond.
Like any other commercial giant, the publishing industry is known for its ability to adapt to the incoming whirlwind of changes.
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of such an industry thus becomes increasingly important to stay afloat with the challenges thrown by technological advancements and embrace the opportunity that comes with it.
Innumerable publishing trends come about and how well they turn out to be over the years is something to look forward to.
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