The internet has transformed the way people access and read the content. To tap the wider pool of tech-savvy audiences, publishers need to take a holistic approach. Waiting for readers to find you is no longer the right strategy.
Instead, you need to find your readers, and that means you need to find ways to increase readership, revenue, and get more advertisers.
Whether you’re planning to launch a new digital magazine or an eBook, the strategies laid out in this blog post will be beneficial for you. We will look at how leveraging an eReader is a great way to reach a wider audience.
Also Read: 9 Best Cross-Platform eBook Readers
Strategies for Digital Publishers to Reach a Wider Audience
The following are some of the most cost-effective and simple ways to increase your readership –
1. Find Your Ideal Reader
You should begin with understanding your readers. Strategies only work when publishers are clear about who their target audience is. It’s a good idea to brainstorm this with your team.
Take into account the education level, background, income, and other key traits of your target reader. Socio-economic information lets you create relevant and engaging content.
Once you have figured out your model reader, you can proceed to creating tailored content and marketing it accordingly.
Hence, you need to reassess and refocus your publication strategy to acquire more readers that mimic the behavior of your model reader.
2. Focus on a Niche
One question you really need to ask yourself is –
How is your content different from others?
If there isn’t a clear answer to this question, it shows a lack of proper strategy. This is a major reason why readership begins to flounder or never reaches the desired level for many publishers.
Thanks to the internet, anyone with enough zeal can create and publish their content. However, that also means that they have to go through a lot of clutter to reach on top.
Publishers can use an eReader to focus on a niche. For instance, you can publish a digital magazine dedicated to gamers using online publishing platforms such as KITABOO and deliver it to users across the world.
3. Create a Publishing Schedule
While publishing your digital content, you can neither be too infrequent nor too frequent. You need to create a proper schedule for that. If the publication frequency is too high, it could be regarded as spam.
On the other hand, if you take too long between publications, readers may not even remember your content. You need to figure out the right balance. Remember not to skimp on the content or dilute your brand.
4. Prioritize Quality Over Quantity
Creators spend a lot of time crafting quality, well-written content. Similarly, publishers must prioritize quality over quantity to rise above the noise. You need to share content that truly inspires your readers.
And for that, the focus should be on quality and not on the number of words produced. You want to add more value to your content for engaging your readers. By using eReaders, you can create as well as distribute quality content in a secure manner.
It’s important to stay consistent to gain a wider audience, necessitating a certain level of commitment from content creators and publishers.
5. Publish Various Types of Content
When it comes to online publishing, you are not restricted to text-based content. You can incorporate videos, infographics, eBooks, and podcasts to boost your readership.
An incredible way to achieve that is to collaborate with platforms that offer customized, interactive content for your readers.
Since different forms of content appeal to different minds, it makes sense to include verbal, visual, audio cues in your content that’s accessible to a larger audience.
Besides, you can also promote the content across various social media platforms.
6. Improved Reader Experience
A good headline may grab the reader’s attention. However, it takes a lot more than just that to make them stay all the way through. For that, you need to take a series of steps –
- Simplify the navigation
- Use subheadings, highlight key points
- Select appropriate colors, font sizes, and font styles
- Remove distractions like pop-ups, widgets, and sidebars
- Fix broken links, update the content
These strategies are useful and applicable for publishers who own their own platform. You can make your job a lot easier by using digital publishing platforms such as KITABOO where everything will be taken care of.
7. Advertise Your Content
This is arguably the most important strategy. Chances are, you may be publishing brilliant content but quite a lot of people aren’t aware of its existence. This is where advertisement or promotion comes to play.
Nowadays, there is no dearth of channels where you can promote your content. The best way to increase your readership is to promote your upcoming project on platforms such as LinkedIn, Twitter, Instagram, and Facebook.
You can run paid ads on platforms where your model readers spend the most time. It’s never a good idea to skimp on promotion since you’ve probably spent a great deal of money on publishing.
Now you want more and more people to see it.
8. Utilize Web Analytics
Publishers no longer have to spend hours or days trying to figure out the right strategy. You can leverage web analytics to visualize the performance of your content.
Notice the pattern in readership and use it to create your future strategy. For instance, if you observe that a large percentage of your readership comes from an eReader, consider investing more resources into that. This way you can find an audience that admires and shares your content.
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