What is a Sales Enablement Tool?
A sales enablement tool/ platform provides your sales force with all the resources they need to engage with prospective buyers and increase the chances of a sale. A sales enablement tool should provide useful information that will expedite the sales process and result in positive outcomes, which is, converting a prospect to a client.
There are a host of things that an enterprise must look into before investing in a sales enablement tool- the features that it offers, can it address all their training needs, will the data be safe, are customizations possible, is it multi-device friendly, and finally the cost of the software. Here’s more on How to Improve the Sales Process with Mobile Content Delivery
This blog offers you a comparative view of the ten best sales enablement tools, so that you can make an informed decision for your sales team.
Here are some of the best sales enablement tools:
1. Kitaboo Insight
Kitaboo Insight is a mobile-first platform that is intuitive and easy-to-use. Sales professionals can find all their training content and reference materials at one place, making it easy for them to quickly showcase relevant information to their clients.
The tool also allows you to create content and enrich them with audio, video, simulations, hyperlinks, and images. This platform supports LTI (Learning Tool Interoperability) and works perfectly in sync with your existing LMS.
Kitaboo Insight also provides detailed insights into the sales performance of each employee with the help of its analytics tool. Moreover, if you’re using this platform to deliver training, you can track the courseware consumption patterns, allowing the L&D team to improvise and personalize the content based on the interest levels of the sales staff. This tool also allows offline access, along with white label custom branding options.
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Here’s a case study on how Kitaboo Insight Enabled Sales Training for Over A Million Users Across 55+ Countries
Veloxy is a mobile productivity app & predictive platform built for sales people. It pulls data from Salesforce and other sources to provide the employee with important and relevant information. Here are advantages of mobile-first content for your sales team
Veloxy offers various functions such as email tracking, notification alerts, analyzing the sales pipeline etc. Sales professionals can view all their leads, opportunities and accounts in the application. It provides them with the right data at the right time based on their context, location and upcoming events.
It is quite a handy app which helps them track the calls, emails sent, opened and replied.
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Highspot is a platform that brings together content management, sales guidance and buyer engagement capabilities.
Highspot is an email and tracking tool which provides real-time alerts and insights on who viewed the content, and how the prospects are engaging with their pitches.
This tool is a centralized repository of collateral, templates, and training materials, allowing sales reps to access all necessary resources from one place.
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Guru is a knowledge network built for marketing, sales, and support teams. This platform imports knowledge from intranet and existing wiki and provides sales reps with information in just one click.
To make things easier for sales reps, Guru offers an AI Suggest Voice feature, where it provides knowledge in real-time based on what it hears in your phone conversations and conference calls, without having to search.
This platform has a simple intuitive interface and is easy to use. Guru also lets you add new content with its authoring feature.
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How to Improve the Sales Process with Mobile Content Delivery
ConnectLeader is a cloud-based solution designed to enable sales representatives to make more calls.
This tool will help sales reps to prioritize the most qualified leads and engage with them via phone, email, and social media. Connectleader loads leads into the system and starts dialing for you. When a connection is established, it connects your sales rep.
This software lets you monitor every interaction with leads.
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Crescendo is a custom branded presentation app. It is used for content storage and management solution to help businesses with sales enablement. With cloud integration, sales teams can always have access to real-time updates.
Sales reps can share content and mobile presentations using this app with customers, clients, and co-workers on their iPads and iPhones. All the collateral updates can be synced.
Crescendo also provides offline access to files, allowing the sales reps to deliver a compelling sales pitch without any internet trouble. You can create themes, place branding icons, logos and other design elements directly into your Crescendo theme folder. Here’s more on how to Improve the Sales Process with Mobile Content Delivery
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Accent is a sales enablement tool that displays graphical dashboards and analytics which provides complete visibility into all sales activities.
This tool helps sales teams with opportunity prioritization, micro-training, next-step guidance etc. Sales reps can find all the sales and marketing collateral at one place.
They can create, share, and modify customer presentations based on the upcoming meeting requirement.
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This platform provides sales reps with bite-sized content to access whenever needed. The content can be embedded with video role-plays and simulated sales scenarios. Mindtickle can also be used as a sales training platform with its ability to embed assessments and certifications. You can also add quizzes and polls to keep the content interactive and engaging.
This sales enablement tool enables managers to track and measure capabilities of their sales team to identify and bridge knowledge gaps. The tool also has analytics and team report feature which indicates the percentage of modules the team has undertaken and their average score.
Mindtickle not only manages content, but also helps deliver training.
Seismic helps you create, manage, collaborate, and improve the sales content. You can either add enhancements to the content or create content from scratch using familiar applications and professional publishing tools. Seismic allows sales reps to search for specific content with ease to provide the right information to their prospects.
This sales enablement tool allows you to manage and share content efficiently and effectively with the sales team. This tool provides real-time insights, making it easier to track how the customer is interacting with content.
You can view content activity across your sales stages and how it’s impacting your team’s deals. Sales managers can use this platform to keep the team updated on product launches, market, and company updates.
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This is an easy to use and intuitive software built for sales enablement. Sales reps find it extremely convenient to manage inbound and outbound leads. Outreach helps the sales team at every stage of the sales cycle.
The tool has many features such as sales dialer, open & click tracking, invitation personalization any many more to streamline and organize the sales cycle. You can be assured that the data is secure and that your team has the right permission levels to do their best work. This tool enables sales reps to update account/prospect records and add prospects to sequences.
The administrators can create profiles based on role-based access controls. Whatever the size of your organization, Outreach is capable of handling its unique requirements.
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These are some of the best sales enablement tools available in the market today. You can compare the features of each of these tools and choose for yourself the most suitable software for your organization. Sales representatives require a tool that eases their work by streamlining the sales cycle, providing instant access to product or service information, and can also contain training materials to update their knowledge and skills. Selecting the right sales enablement tool will prepare your sales team to handle client queries efficiently and make an effective sales pitch.