Selecting the right platform to deliver your content is as important as creating the right content. Primarily because it’s the platform that determines the reach and engagement of your content. In the present scenario, the most viable and feasible option is to use a mobile-based content delivery platform. The obvious reason being, today almost everyone carries a mobile device. From being a personal communication device, it has become a productivity tool to ease our daily tasks as well as to keep us well-informed.
Mobile devices have become an indispensable part of the learning and development domain. Educational institutions use it as part of their classroom training, and enterprises use it to train their employees on new skills and technologies. So, it’s safe to say that a mobile-based platform is one of the most effective ways to deliver your content.
Here are some of the benefits of using a mobile based platform for content delivery:
Affordable Devices & Technology
With the rapid development in technology, mobile devices such as smartphones and tablets are becoming cheaper. When a new model releases, the price of the previous models take a hit, decreasing its value in the market. And this continuous advancement in technology is making the smartphones and tablets a common and affordable device. Students and employees can easily purchase a decent mobile device with most of the advance features, without burning a hole in their pocket.
Wider Reach for Content
As mobile devices have become more affordable, its reach has also increased. The number of smartphone users is continuously increasing. More than 5 billion people, that is two-thirds of the world’s population now have a mobile phone. And this number will only increase in the coming years. Hence delivering content on a mobile platform will ensure that your content reaches the maximum number of people. If you are a global enterprise, with employees located in different parts of the world, it is now possible for all of them to access the same content on their mobile devices. Or if you are an educational institute which offers distance learning, students sitting in another country or continent can access the learning materials.
Accessible Anywhere Anytime
Mobile devices are light in weight can be carried around easily. People can access the content on a subway, cafe, at home, basically just about anywhere. That is one of the reasons why organizations and educational institutions are focusing on developing mobile-based learning material. Creating a responsive content which adjusts itself according to the screen size, allows the user to access content on a device of their choice. Employees and students can access learning anywhere and anytime.
Offline Content Access
Over 4 billion people around the world have access to an internet connection. Which means they can stream data, videos, etc., anytime they want. But most content services today are offering offline services to ease the content consumption process for the reader, in case there are disruptions in the internet connection. People can download the content and save it for later use. eBooks, videos, training materials etc., can all be downloaded and perused at one’s own convenience at a later time or date.
Short Form Content
With surplus amount of content available online, our attention span has diminished. People don’t stick to one piece of content for a long time. They would probably spend 3-4 minutes on a video, then move on to the next content piece that might interest them. To match with the user’s consumption pace, educational institutes and enterprises are creating short knowledge nuggets or course modules for their users. This ensures that users are not overwhelmed by the quantity of learning material. And they can read it anytime and anywhere within a short period of time.
Engaging Users on Mobile Devices
A mobile platform allows the user to engage with the content. A mobile device in itself is interactive, with functions like a messaging services, social media and various apps. Delivering learning content on a mobile based device will allow the users to like and share a content, they can pause or fast forward a video. eBooks on a mobile device allows the users to highlight, search, bookmark texts etc. It provides more engagement than a regular textbook, and helps in increasing the retention and recall value.
Easy Content Updates
The content delivered on a mobile-based platform is mostly cloud-based. It can be easily updated. One does not have to worry about the content becoming obsolete. The publisher or the L&D team can make changes to the content as per the latest updates, providing the user with up-to-date information at all times. Mobile users are already used to the idea of their devices getting updated with the latest software versions. Providing them with the latest content will make them confident that they are learning the most updated study material.
Interactive Learning Experience
With the help of a mobile-based platform, one can incorporate features like Augmented Reality, to make the content more interactive for the user. Augmented Reality feature shows a 3D view of the content on the mobile screen, providing a much more immersive experience to the user. Corporate organizations can include gamification to motivate employees to perform better. Simulation training can also be used to create an engaging and interactive learning environment. A mobile based platform can thus turn a regular classroom into an interactive one by allowing everyone to actively participate in the learning process. It makes learning a fun process.
Benefits of Cloud-based Platform
Delivering content on a mobile-based platform is far cheaper when compared to creating printed books or training material. By opting for mobile-based content, you are directly eliminating the printing costs, along with all the publishing and transportation costs for shipping and delivery of the books. And if there is anything to be added or modified on a later date, one can do it online without incurring any additional reprinting costs. And since all your content is stored on the cloud, there is no risk of data loss. You can retrieve it any day even if your system crashes.
Customizable White-Label Solution
Educational institutions and enterprises can customize the mobile app and design a bespoke solution to suit the needs of their users. They could include features which would enhance the user experience and help them learn better. Content can be tailored as per the requirements of different learning groups. Including scenarios, simulations and game-based interaction would help improve the training process in a corporate organization. A mobile based platform allows for such customizations to take place to enhance the user experience.
According to research, people keep checking their smartphones every few minutes. Using this mobile technology and integrating it into the education domain opens up new opportunities for learning and development. Students and employees can consume the training content in an entirely new way. A mobile based platform helps you provide engaging, flexible and interactive content to the user. As technology evolves, mobile devices will become more enhanced and well-equipped to provide users with an immersive learning experience. Currently, mobile devices are the most effective way to deliver content and also the most effective means for users to consume the content.
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