There’s no denying that in today’s world, digital content plays a crucial role. It’s used by organizations to communicate with a range of stakeholders, such as investors, clients, customers, journalists, and regulating authorities. Content is also leveraged for marketing purposes to create visibility for a brand, to communicate internally within an organization and to makeRead more
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It is no secret that brand equity has a significant impact on a user’s willingness to undertake an eLearning course. This is why digital publishers today invest more than ever in building a brand that looks and feels unique to their company. However, creating a custom eLearning platform from scratch can be a costly affair.Read more
A recent study reports that the eBook market amounts to $15,740 million and is expected to show an annual growth rate of 4.2% (CAGR 2020-2024), resulting in a market volume of $18,533 million by 2024. This exponential growth is a result of all the various interactive eBook features that are on offer and the engagement theyRead more
eBooks have opened up a wider audience for authors and publishers. Today authors and publishers can easily protect eBooks, upload, and convert their manuscripts into digital formats, avoiding the hassles involved in traditional publishing and distribution methods. The rise of the internet age has democratized information and has provided us with free access. This easeRead more
The best feeling for a writer, you ask? It is indeed finishing writing a book. The satisfaction of having your book completed is unmatched. But hold on! That is not it. The task of getting your finished book published is as significant. The good news is, gone are the days when authors had to approachRead more
Advances in technology are revolutionizing the way we create content today. They enable publishers, marketers, and content creators to build multi-dimensional consumer experiences. The possibilities are endless. Publishers can reimagine the classics in creative new ways. Education providers can get imaginative with the way K12 education is facilitated. And businesses can make corporate upskilling anRead more
eLearning gamification in the context of the K12 system has become an increasingly popular concept in recent years. This technique of using games is applied in eLearning to improve the participation levels and overall performance of learners. Put simply, gamification works on the principle of applying various game mechanics and designs on interactive lesson platformsRead more
The art of reading and writing has remained largely unchanged for the past thousand years. We have evolved from writing scrolls, painstakingly etching our thoughts on stone tablets, to finally arriving at the golden age of reading – the invention of the printing press. Since Gutenberg’s discovery in the 15th century, the way we’ve printedRead more
An eBook is more than just the latest novel on your Kindle. It is an integral piece of your business’s content marketing puzzle. But before we explore how you can use eBook creators to grow your business and build a unique brand identity, let us first understand why you need an eBook, who would readRead more
The world of eBooks has undergone significant changes in the last couple of years. Consumers are no longer satisfied with just PDF-format eBooks with hyperlinks, images, and text. The eBook format itself has undergone many shifts. For instance, audiobooks, virtual reality, and interactive eBooks enhanced with games and multimedia have gained popularity. eBooks are beingRead more
