Training Transformers
Calculating Training ROI: Unlocking Data Secrets With Tom Whelan of Training Industry
Tom Whelan is an industrial-organizational psychologist and Director of Corporate Research at Training Industry, where he watches the whole training market. He tells Tejas Pitkar why “analytics” has to mean several things for several audiences, how few organizations follow the evaluation models they praise, where microlearning works, and how to define ROI the way each stakeholder does.
- Series
- Training Transformers
- Length
- 41 minutes
- Guest
- Tom Whelan
- Access
- Free to watch
The recording plays through YouTube and follows your cookie preferences. The opening image is illustrative.
The conversation
Not all data is created equal.
Tom’s first point is in the word itself: analytics is plural. Improving a learner’s experience and informing enterprise strategy need different numbers, and the most valuable ingredient is data that stays consistent over time.
He is frank about where the field is: in his survey of several hundred organizations, only 24% use the Kirkpatrick model they hold up as the standard, and measures like training hours belong to an era before video and microlearning.
On the episode
One guest. One host.
Guest
Tom Whelan
Director of Corporate Research, Training Industry
An industrial-organizational psychologist, Tom has worked on selection and certification for military, tech and pharmaceutical organizations, and has spent a decade researching the training market.
Host
Tejas Pitkar
Senior Product Marketing Manager, KITABOO
Tejas hosts KITABOO’s video podcasts, Training Transformers and Inside Associations, talking to learning leaders and association executives about how they build, deliver and measure learning.
Inside the episode
Go straight to what you need.
Pick a chapter and the recording starts at that moment.
What to take away
Measure for the audience.
Tom’s advice, each starting the episode where he gives it.
After the episode
Get the data your stakeholders ask for.
See how KITABOO Training Hub tracks learner activity, assessments and certifications so you can report on what matters. Book a demo on your own content.