The world of digital publishing today comprises diverse players. These include traditional publishing houses making the shift to digital, K12 education providers, higher education providers, businesses, independent authors, non-profits, and social media influencers, to name a few. Enterprises may be looking to drive diverse outcomes.
However, certain factors are common. For instance, digital publishers are looking to publish high-quality content in a seamless, hassle-free manner. In a world where duplication and piracy are a reality, they are also looking to enable secure distribution and optimize revenues.
This is where the digital publishing suite, a tech-enabled innovation, plays an important role in helping digital publishers drive superior outcomes.
This blog outlines how these suites can enhance the digital publishing experience in 2023.
- What Is a Digital Publishing Suite?
- 8 Steps Towards Superior Digital Publishing
What Is a Digital Publishing Suite?
A digital publishing suite is a set of integrated tech-enabled tools and services that empower publishers to enhance their outcomes. Using this software, they can leverage a unified platform for all their digital publishing needs.
The use of such a platform enables them to have both a superior publishing experience and helps address common challenges with the evolving needs of the publishing industry.
8 Steps Towards Superior Digital Publishing
Here’s a snapshot of what digital publishing suites look like in 2023 and the transformative impact they will have on businesses worldwide –
Turbocharged Interactivity
Digital publishing has often been associated with eBooks, which resemble digital versions of physical books. However, eBooks in 2023 are going to be highly interactive. Users will be able to engage with content in multiple ways, using multiple senses, including sound, touch, and sight.
By leveraging a publishing suite, publishers can introduce many new elements to eBooks to create an interactive and immersive experience. These include videos, audio presentations, 3D animations, augmented reality, and games.
The possibilities are limitless, and using a suite makes the production of such high-quality content, turbocharged with interactivity, a seamless experience.
Enhanced Compatibility
Today, readers consume content across a wide range of operating systems and smart devices. By using a superior digital suite, publishers do not need to keep rewriting the code in order to make their content compatible across operating systems.
Content can be published without any prior knowledge of backend coding. The content automatically optimizes across multiple devices without much effort on the part of the publisher.
This is a valuable feature for publishers who wish to scale-up their efforts, as it saves significant time, effort, and cost of production.
Protection of Copyright and Revenue
Duplication and piracy of digital content have a significant cost impact in any industry. Digital publishers are losing revenue due to the lack of a secure distribution channel for their products.
One of the benefits of using a digital publishing suite is that they usually come equipped with ways to protect one’s copyright such as a digital rights management system. This functionality makes it challenging for content to be reused or reproduced without authorization.
These measures reduce the scope of duplication. The outcome is that content publishers and distributors can protect their revenues and copyright.
File Conversion Simplified
Today, more and more publishers prefer to publish eBooks and other digital content in ePub format. This format is versatile and enables the content to automatically optimize for various devices and platforms.
However, many organizations already have their content digitized in PDF format. The full spectrum of digital content today can only be accessed via the ePUB format. A digital suite simplifies the process of converting PDF to ePUB.
Engagement Analytics
For businesses who are publishing content online, consumer data is a crucial metric to follow. A digital publishing suite comes equipped with a data analytics framework.
Publishers can customize dashboards as per the information they require and access the results within minutes. They can track traffic patterns, geographical data, the popularity and engagement levels of the content, the formats that work and so on.
As per these data insights, content can be reimagined, republished, and redistributed with ease.
Easy Upgrades
Through these suites, upgrading, modifying or editing content can be done seamlessly and within minutes. Publishers can add new interactive elements, and connect content to external resources from the Internet, to offer more value to their consumers.
Seamless Distribution
Another advantage is the seamless distribution of content.
Content recipients can be categorized into various groups or cohorts. With access to a digital publishing suite, distribution is a hassle-free process as publishers need not use separate attachments or hyperlinks to share their work.
Additionally, users will have a unified viewing experience when engaging with the content.
Cloud Computing
Digital publishing is now happening at scale. Organizations may have multiple content simultaneously in production. Hence, team members need to be able to access this content – from videos, and audio representations, to published eBooks, from anywhere and at any time.
A digital publishing suite makes it easy to save, categorize, and access content from the cloud. This allows multiple individuals to work on the same project together, making for easy collaboration.
Conclusion
In 2021, the digital publishing market was valued at $ 24,606.5 million. It is estimated to grow at a compound annual growth rate of 6.4 % to reach a market value of $ 37,940.7 million by 2028.
The usage of publishing suites is already contributing to disruption in the digital publishing industry. They offer forward-thinking enterprises a competitive edge. The capabilities of these tech-enabled solutions allow for more interactivity, standardized experiences across all devices, faster go-to-market timelines for the production of digital content, and secure distribution through the use of a single, unified platform.
If you’re looking to join this disruption in 2023, look no further. KITABOO offers customized digital publishing suite services to help drive your publishing goals.
To know more, write to us at KITABOO@hurix.com.
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Kitaboo is a cloud-based content platform to create-publish & securely distribute interactive mobile-ready ebooks.
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Mike Harman
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