Ever wondered how healthcare practitioners and pharmacists remember the names of all the different drugs available? No, they do not have a super memory. Their super-power is derived from the training that is imparted to them.
Pharma is an ever-growing industry. Every year there are drugs that are newly launched, some that are banned. Drugs with similar composition which perform the same function but are packaged differently by different brands, in addition to the new drugs approved by the FDA every year. It is the result of well-designed training programs that employees working in the pharmaceutical industry have knowledge of all the products and we get medicines that fit our needs.
With millennials being a major part of the current workforce, there’s a need for change in training styles. Which is why pharma companies have started incorporating online training delivery approach to deliver training on medical and compliance processes.
Why Should Pharmaceutical Companies Leverage a Mobile-Based Training Model?
The pharma industry has many different business functions – sales, marketing, R&D, packaging and warehousing, and many more. If you decide to hire an instructor- whether internal or external, they will deliver a one-time lecture, followed by an assessment and their job is done.
What if the employee has further doubts, or wants a refresher training because he can’t recollect something? It’s not possible to keep getting the trainer back to address the queries of individual employees. On the other hand, creating a mobile-ready training program for pharmaceutical company and employees will give them access to training materials at any time, via any device and multiple number of times. Here is How to Empower Frontline Employees with Mobile Training
In this blog, we will take a look at how pharmaceutical companies can make mobile-ready training programs for their employees.
1. Create Short Learning Modules for Better Retention
While creating mobile-friendly content, course designers must ensure that the courses are split into short modules of not more than five minutes, each focusing on a different concept. Mobile-friendly training modules must be designed in a clutter-free and organized manner to allow for comfortable reading on a small screen. A mobile-based training program can help provide just-in-time information whenever there is a need. A quick look at the course material will give the employees all the information they might need to carry out their jobs efficiently.
For this reason, mobile courses are usually divided into many short modules, so that the learner doesn’t find it overwhelming to go through a lot of material at once. Short training modules with relevant data will help pharmaceutical employees remember important information quickly and effectively.
There are certain training programs that every employee working in the pharmaceutical sector must undertake, such as:
Current Good Manufacturing Practices (CGMPs) is the main regulatory standard enforced by the FDA to ensure that the drug product is safe for human consumption. This practice ensures that the design and manufacturing processes are followed properly.
New Products Training
A pharmaceutical employee must have complete information about drugs, their composition, their use, the dosage, contents, possible side effects etc. With new drugs being released into the market every year, they need to keep up with the growing list of new as well as existing drugs and the variants. In addition to this, they also need to be fully aware of their competitors’ products. This is especially important for pharmaceutical sales force and medical representatives.
2. Use Cloud-based Content to Keep Learning Materials Up-to-date
Now-a-days, enterprises choose to keep all their data on cloud-based servers. This is because cloud storage allows you to access the data anytime and from anywhere. In pharma industry, it is important to keep up with the changing medicine specifications, lists of new and banned drugs, rules and policies etc.
Having your training content stored on the cloud gives you the freedom to make changes to the content whenever necessary. This really helps the employees to stay updated about the changes happening in the pharma sector. The employees can also be intimated through notifications about the changes made in the courses so that they are aware of the updates.
3. Create Different Training Modules as per Job Roles
Earlier we spoke about the different functions in the pharmaceutical industry. So, when you create training program for pharmaceutical company and pharma employees, you can create a set of general training modules which everyone has to undertake, and some specific course modules for specific job roles.
For example, the CGMP and new product training has to be taken by everyone, irrespective of their job roles; but you can have sales training modules especially designed for sales reps which explains how to pitch your drugs and products to various clinics, pharmacy stores and healthcare centers. The managers can assign relevant courses to each employee based on their job requirements and their skills.
4. Include Assessments for Evaluation
Training programs are incomplete without assessments. Only after an assessment can you truly get an insight on whether the training has been effective or not. Make the employees understand their learning objectives before starting with the training program. This will help them focus on their end goal and undergo the training with that intent. After evaluating the assessments, you can deliberate whether they need to undergo the training again or if they are certified to go ahead with their job. Here are 5 Ways to Create Effective Interactive Training Content
Mobile-based content creation software tools often offer various styles of evaluation techniques. It includes multiple choice questions, drag and drop, labeling, writing brief answers, click and reveal etc. It is advisable to include different forms of assessments in a mobile-ready training program to maintain the engagement level of the learners. Here are 7 Most Effective Ways to Deliver Training Content on Mobile
5. Get Analytics Report for Actionable Insights
For the manager to know how well the employees are faring in their training programs, or to find out their rate of progress, there has to be a tool that can measure these metrics. This is where you can utilize the analytics feature. An employee training delivery and analytics tool will provide you with insights on how many chapters have been completed so far, the engagement of the learner with the modules, time spent on each lesson etc.
This data can be utilized by the manger to provide further assistance to employees depending on their learning patterns. Here are Quick Tips to Measure Training ROI
How to Create Mobile-Friendly Training Content
6. Keep the Courses Interactive and Engaging
Using a content creation software, you can add a number of interactive elements to make engaging training program for pharmaceutical company and their employees. You can include features like bookmark, pen tool, text highlight, sharing, read aloud, video, animation, and many such interactivities. These features will keep the course modules interactive so that the learner can actively partake in the learning process by taking and sharing notes, playing videos etc.
The employees might want to make personal notes for better understanding, just like you scribble notes on the sides of a physical book for personal reference. A mobile learning app will help them do just that, offering a convenient learning experience. Here are top 7 Benefits of Interactive Corporate Training
7. Customize the Course with Your Branding
As an enterprise, you can create a custom application with your logo and branding using a white-label platform, providing your employees with a custom mobile learning module designed specifically for them.
You can work closely with a service provider and get the app tailored as per your requirements. A personalized learning application increases user engagement, builds trust and thereby accelerates the learning process.
Pharmaceutical companies need to prioritize their training programs in order to meet the FDA requirements. And delivering training on mobile devices is their best bet to ensure that employees will always have important information handy.
All they need is a vendor who can provide the best service in creating a mobile-ready training program, in a custom white-label application with interactive features to help the pharmaceutical employees to learn and perform better at their jobs.