Blog

The education sector has undergone significant changes in the last decade. It has also evolved rapidly with the changes taking place in the digital world. Today, you would find most of the schools and universities using digital aids in classrooms. By incorporating technology into K-12 education model, institutes are aiming to improve the teaching andRead more

Frankfurt Book Fair (Frankfurter Buchmesse) is undoubtedly the largest book fair in the world. It is an international event which attracts publishers from around the globe. The book fair is by far the largest trade fair held for people from the publishing and media industry. This is where people assemble to discuss the future ofRead more

Augmented Reality refers to an interactive experience of the real-world environment, which is enhanced by computer-generated perceptual information. As the world gets increasingly digital, enterprises have been forced to redefine their business processes and functions in order to retain their competitive edge. Augmented Reality is now integral to the digitization process. In this blog, weRead more

What is Augmented Reality? Augmented Reality (AR) refers to the integration of digital or computer-generated information with the real-world environment to provide an enhanced version of reality. Here, it is important to differentiate between Virtual Reality (VR) and AR. VR creates an artificial environment. AR, on the other hand, enhances the real environment for moreRead more

In recent times, the publishing industry has adopted cutting-edge technologies and is changing the way content is delivered. In a highly competitive world, the publishing eco-system has to deliver an error-free output with minimum turnaround time. In addition, they need to innovate and offer the best value to clients, who constantly demand something new andRead more

Augmented Reality has gained popularity post the introduction of the Pokémon Go game but the technology was introduced much before. Technologies like AR and VR are buzzwords for the technology industry because of the versatility they offer. Organizations are starting to realize the potential of Augmented Reality technology when integrated with other information. First thingsRead more

Technologies like Augmented Reality, that enrich the standard methods of imparting education are always in demand, now more than ever. The newer methods of teaching enable post-session content accessibility, contextual relevancy, personal attention, up to date courseware. A big disadvantage of using the traditional Instructor-led classroom is its inability to address individual learner needs, leadingRead more

Traditional and non-conventional education have their own merits and demerits. Though classroom learning is still preferred as a mode of teaching in many institutes, the popularity of online learning is slowly overshadowing traditional learning. As per Statista, 43% of U.S college students find digital learning technologies helpful. With growing demand, the interactive digital publishing industry is on theRead more

Publishers must be agile in adapting to the changing industry trends with a nimble digital publishing strategy. Listed below are a few publishing strategies, like opting for a credible digital publishing platform and multi-touch distribution strategy, enabling Publishers to reach a wider audience. Below is a List of 8 Highly Effective Digital Publishing Strategies thatRead more

We all remember Pokémon Go, don’t we? It gained the attention of millions all around the world soon after its launch. The reason for its immediate success was the ability to use Augmented Reality, smartly. While the makers of the game enjoyed attention, the world was introduced to the potential of Augmented Reality (AR). Today,Read more