As the eBook market share continues to increase worldwide, publishers are shifting to digital publishing to unlock eBook benefits. The increasing penetration of the Internet and the easy availability of smartphones have made it possible for people to access eBooks on their devices, be it for the pleasure of reading or looking up material forRead more
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Over the past two decades, the publishing industry has seen disruptive changes. This change has been primarily driven by the evolution of digital books or eBooks as they are commonly called. From rocket eBook reader in 1998 to the ever-popular Amazon Kindle readers first launched in 2007, the dedicated reading devices have evolved tremendously. And so hasRead more
A decade ago, education publishers were faced with a dilemma where they had to choose between paper books and eBooks. Publishers who have been designing and developing printed textbooks for years were suddenly facing a wave of technological invasion all around. They figured that adapting to this digital revolution would be better for their business.Read more
Here’s why e-Books and tablets are great for marketing strategies. With the advent of iPads in 2010, there was this wave of tablet manufacturing be it the iPad, Kindle or Android tablets. And then began this shift of usage from traditional PCs which was more of 1-2 units per family to the tablets which hasRead more
