Over the past two decades, the publishing industry has seen disruptive changes. This change has been primarily driven by the evolution of digital books or eBooks as they are commonly called. From rocket eBook reader in 1998 to the ever-popular Amazon Kindle readers first launched in 2007, the dedicated reading devices have evolved tremendously. And so hasRead more
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A decade ago, education publishers were faced with a dilemma where they had to choose between paper books and eBooks. Publishers who have been designing and developing printed textbooks for years were suddenly facing a wave of technological invasion all around. They figured that adapting to this digital revolution would be better for their business.Read more
As the eBook market share continues to increase worldwide, publishers are shifting to digital publishing to unlock great value. A recent report predicts that the sale of eBooks as a total percentage of books sold worldwide will reach 25.8% by 2018, which is approximately double the sales figure of 12.3 % in 2013. The increasingRead more
Here’s why e-Books and tablets are great for marketing strategies. With the advent of iPads in 2010, there was this wave of tablet manufacturing be it the iPad, Kindle or Android tablets. And then began this shift of usage from traditional PCs which was more of 1-2 units per family to the tablets which hasRead more