Blog

What is a Sales Enablement Tool? A sales enablement tool/ platform provides your sales force with all the resources they need to engage with prospective buyers and increase the chances of a sale. A sales enablement tool should provide useful information that will expedite the sales process and result in positive outcomes, which is, converting

You must be aware of this scenario where a new employee joins your organization and spends all the working hours for the next couple of weeks in the training room. True, this is an important phase to make the employee feel valued and upskill them to perform the task at hand efficiently. But think about

The use of digital textbooks in classrooms is growing in the face of the easy availability of smartphones and the Internet. The interactive features that form part of digital textbooks have captured the attention of both students and teachers, providing the former a more engaging and immersive experience and allowing the latter easy access to online resources

Interactive content is the new buzzword in communication with 88% of marketers saying that it helps them stand out from competition. Engaging interactive content can transform conversations with sales prospects and convert them into customers. Creating interactive content for sales enablement is an effective practice to convert prospects into loyal customers. It is important to

Every year in October, the German city of Frankfurt witnesses the largest gathering of academics and publishers from around the world. The city would be teeming with business executives, publishers, book agents, and the likes flying in from far and wide to attend the annual trade show for books – Frankfurter Buchmesse. Known as the

It’s that time of the year again! The Frankfurt Book Fair is back! If there’s one occasion which brings all the who’s who of the publishing industry at one place, it’s the Frankfurt Book Fair, or as the Germans call it – Frankfurter Buchmesse. With a 500-year-old history, this event is considered to be the

You must have seen a blogger or an influencer’s profile on Instagram with millions of followers. Their popularity has reached an extent where a lot of brands have associated with them and have grown and flourished. How do you think they attract such a large number of people to their page? Because these influencers create

Ever wondered how healthcare practitioners and pharmacists remember the names of all the different drugs available? No, they do not have a super memory. Their super-power is derived from the training that is imparted to them. Pharma is an ever-growing industry. Every year there are drugs that are newly launched, some that are banned. Drugs